Delivering Tastes Beyond Algorithms… Distributor Cinema Dal Launches Independent Film Subscription Service ‘Dadall’

Cinema Dal Co., Ltd., an independent film distributor that has consistently introduced Korean independent documentaries and feature films to audiences, officially launches the independent film curation subscription service ‘Dadall’ to overcome the crisis in the film industry and find new points of contact with audiences.

According to a press release on the 25th, Cinema Dal chose the alternative method of ‘subscription’ to directly confront the crisis faced by independent films amid the contraction of the theater industry post-pandemic and the expansion of global OTT platforms. ‘Dadall’, which is set to release its first issue on March 1, goes beyond simply providing content; it is a service that selects films that have been marginalized by capitalized algorithms but pose sharp questions about life, delivering them directly into the audience's daily lives.

On the 1st of every month, ‘Dadall’ will send subscribers an email with viewing links for one or more ‘Film of the Month’ selected from domestic and international film festival screenings or unreleased films. It does not stop at merely screening films; it also provides ‘Writing of the Month’, which deeply unpacks the work through the perspectives of experts or neighbors, helping to gain insights into the film. Additionally, through the ‘Monthly Impressions’ process where subscribers share their thoughts, it aims to form a unique network that restores the distinct sense of connection inherent to independent films, breaking free from the structure built by massive capital data.

The service name ‘Dadall’ carries the meaning of ‘the film that comes to you’. It can be subscribed to by anyone without regional restrictions, and the subscription fee is 9,900 won per month (16% discount for annual subscriptions). The provided content includes film viewing links, curation notes, opportunities for subscribers to share impressions, and participation in irregular events. The viewing period lasts for one month after the email is sent on the 1st of each month.

A representative from Cinema Dal stated, “Dadall will become a unique network that shares the distinctive value of Cinema Dal,” and added, “We hope many audiences will join us on this journey where new connections are made beyond physical limitations.” Service applications can be made through the Cinema Dal official website and SNS profile links.