BoA Leaves SM Entertainment to Establish Her Own Agency 'BApal' and Start Anew

Singer BoA (40) announced a new beginning by leaving SM Entertainment, where she had been for 25 years, and establishing her own agency named 'BApal Entertainment'.

On the 3rd, BApal Entertainment stated, "BoA chose a new structure to more clearly implement her musical direction," revealing the background of her independence.

The name 'BApal' is a combination of 'BoA' and 'pal', meaning 'BoA and friends'. It reflects the direction of aiming to create a company together with BoA and her fans.

BoA's side stated, "The precious memories and valuable experiences accumulated over a long time of activity are the most important assets that have made the solid artist BoA today," and added, "Based on the lessons learned, we will further strengthen our musical foundation."