Gian84’s Hand-Signed Release Draws Attention…New Balance Opens Seongsu and Suwon Pop-Ups

[Photo Feature] A harmony of sports heritage and original artwork—on-site special limited-edition collection from 'New Balance' X 'Gian84'

A Meeting of a Global Sports Brand and a Leading Creator

New Balance, a global sports brand, has teamed up with webtoon creator and broadcaster 'Gian84' to officially open a special 'pop-up store'. The collaboration is drawing attention across the industry as an unusual project that blends the authenticity of a sports brand with a creator’s original artistry.

Targeting the Core MZ Generation Districts: 'Seongsu' and 'Suwon' at the Same Time

This 'pop-up store' collaboration will be rolled out simultaneously at 'New Balance’s direct-run Seongsu store'—a key commercial hub of the MZ generation driving domestic trends—and the first floor of 'Lotte Timeville Suwon store'. The Seongsu store will be open to the public until the end of this month, while the Suwon store will run through the 16th, welcoming visitors with its overwhelming scale and a differentiated space layout.

Limited-Edition Collection and a Special 'SC Trainer' Promotion

On-site, visitors can check out a range of limited-edition items—including collaborative apparel, accessories, and shoes—featuring 'Gian84'’s original artwork. In particular, for customers who purchase the popular running shoe 'SC Trainer', which enjoys strong support from dedicated fans, 'Gian84'’s handwritten-signature memorabilia shoe boxes, collaborative shoe laces, and tote bags will be given away on a first-come, first-served basis.

A Special Running Session Held Across the Yeouido Area

'New Balance' will host a special running session in Seoul’s Yeouido area on the 21st, where participants will run directly together with 'Gian84'. A brand representative said, "This event was planned so that the public can directly experience the outcome of combining 'Gian84'’s signature sensibility with 'New Balance'’s sports heritage," adding, "Going forward, we also plan to continuously deliver fresh and differentiated experiences to consumers through a variety of contents and events."