HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

“HeartsToHearts,” Proof of a global syndrome... “RUDE!” Surpasses 100 Million Views

“SMEntertainment” girl group “HeartsToHearts”’ megahit track “RUDE!” (RUDE!)’s music video surpassed “100 million views” on YouTube, demonstrating overwhelming global impact. Released simultaneously worldwide on Feb. 20, the music video finally claimed the 100 million-view milestone at around 6 a.m. that morning after an explosive run at the box office.

“RUDE!” is a house-based dance track that combines a lively groove with dynamic synth sounds. The lyrics, capturing the bold defiance of a mischievous kid who refuses rigid rules, formed a powerful common resonance with global audiences.

Dominant Power in Global Music Charts

The group’s performance on global music charts is also notable. It has built long-running success on key indicators, showcasing its formidable music power.

• Spotify Korea “Weekly Top Song” chart No. 1 for three straight weeks

• China QQ Music “K-Pop Weekly Chart” total 7 weeks at No. 1

• Circle weekly streaming chart No. 1 for five straight weeks

• QQ Music Trend Peak chart selected as “Best K-Pop Single of This Year’s First Quarter”

Heat Spreads at College Festival Stages at Home

“HeartsToHearts”, which has seized the global music market, spreads the momentum through college festival stages across South Korea. After fully taking over the stages at Konkuk University on the 19th and Sejong University on the 20th, it will head to Hanyang University’s festival on the 29th to connect directly with the public.