Rise and ZEROBASEONE Star Lineup… “MyK FESTA” Held in June in Goyang

A global K-pop-fandom spectacle, '2026 MyK FESTA' kicks off this summer

A massive K-culture festival drawing strong attention from global K-pop fans is on the way. 'Korea Foundation for International Cultural Exchange' will host '2026 MyK FESTA' (MyK FESTA) at KINTEX and ‘Sono Calm Goyang’ in Goyang, Gyeonggi, from June 25 to 28.

Last year, the event debuted for the first time and attracted more than 50,000 global attendees, proving the power of K-culture. This year, it has gone even further—covering the present and future of the K-content industry in a truly comprehensive way by building four specialized tracks: concerts, talks, exhibitions, hands-on experiences, and export consultation fairs.

The highlight of the festival, the 'MyK LIVE' concert, will be held on June 26 and 27 at KINTEX Hall 1. Top-tier global K-pop acts driving the global market—including 'HIGHLIGHT', 'TREASURE', 'ZEROBASEONE', 'RIIZE', 'IZNA', and 'Hearts2Hearts'—are expected to take the stage in large numbers. Detailed day-by-day lineups will be announced officially later.

A-list actor 'Lee Chae-min' named promotional ambassador… Showcasing the essence of the K-culture industry

As the official promotional ambassador—the face of this massive K-culture festival—actor 'Lee Chae-min', who delivered a standout performance in the hit drama 'The Tyrant's Chef', has been selected. He will take center stage in a range of promotional activities throughout the festival period and is expected to connect directly with K-culture fans around the world.

'Park Chang-sik' 'Korea Foundation for International Cultural Exchange' President said, “Building on last year’s outstanding results, we solidified our distinctive position as a global K-culture festival,” adding, “This year, we will help people experience the essence of the K-content industry through tailored programs that precisely match audiences’ increasingly diverse tastes,” expressing strong confidence.