LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

The black sheep of local government PR, Wonju’s global 'esports' supremacy declaration

Gangwon Province’s Wonju has perfectly dismantled the rigid grammar typically found in public institutions. With the kickoff to '2026 LCK Road to MSI' drawing intense attention from game fans around the world, it has launched an audacious video campaign that puts a PC bang—an everyday space—front and center. Twisting the clichés of stale commercial advertising into something sharp, the video has already sparked an explosive viral wave upon release.

The combination of a meticulously woven narrative and B-grade sensibility that lands right where it should has pulled in rousing support from a global 'esports' fandom. This high-quality parody work, which skillfully blends local signature symbols, has seized control of multi-directional new-media platforms, using the official YouTube channel 'haemojaoㅇㅈ' as its base, proving its overwhelming reach.

A 'digital renaissance' sketched by a mega event… Flip the local economy’s landscape with 'esports'

This large-scale 'esports' qualifying event attraction goes beyond just staging a competition. It’s a decisive moment to firmly ingrain the innovative brand of a 'trendy esports city, Wonju' on the global stage. Riding the massive wave of 'esports'—which has become the highest value-added industry of the 21st century—this is the kind of strategic insight that transforms the attraction of a mega event into explosive growth momentum for the local economy, and it shines at the moment it becomes reality.

It’s also a notable achievement in that it breaks away from one-way information delivery, creating a distinctive digital play culture where game users and citizens around the world breathe within a single, enormous ecosystem.

The head of Wonju City Hall’s public relations office, 'Ham Eun-hee,' emphasized, “To meet the sharp discernment of 'esports' fans that goes beyond global standards, we chose an advanced new-media communication method that decisively abandoned outdated customs.” She added, “Going forward, we will continue to showcase killer content with the instincts of the times, proving Wonju’s limitless cultural potential to the world.”