'Concept Artisan' Sunmi returns today with self-written song 'Forever July'

A comeback after 8 months: a romance that feels like a midsummer lovefall, drawn by Sunmi

The "concept artisan" singer Sunmi makes a dazzling return. Her agency AbyssCompany said that on the 15th at 6 p.m., Sunmi’s new digital single 'Forever July' (Forever July) will be released simultaneously worldwide. Given that she has proved her unmatched planning skills and a broad musical spectrum with every album, global K-pop fandom’s anticipation for the release of this new song is at its peak.

This single marks her first new release in eight months, since her first full-length album 'Heart Made' (HEART MAID), which received high praise from both the public and critics in November of last year. After breaking a long hiatus, Sunmi returned to the spotlight with more finely tuned sensibilities and her signature alluring vocals, trying a fresh set of musical variations.

'Forever July' is a song that serves as a metaphor for love that shows up suddenly, like an unexpected monsoon that arrives on a dazzling summer day. In particular, Sunmi took part directly in the writing and composing, once again proving her capabilities as a singer-songwriter. The standout listening point of this new track is Sunmi’s original storytelling, in which she expresses the moments of irresistibly falling love through lyrical yet sharp language.