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VANK Launches ‘Seoul Scenes,’ Showcasing 95 K-Content Destinations: ‘A Pilgrimage to Netflix Filming Locations’

VANK Launches ‘Seoul Scenes,’ Showcasing 95 K-Content Destinations: ‘A Pilgrimage to Netflix Filming Locations’

Platform brings together 100 sites tied to dramas, films and K-pop, with real-time AI walking directions
A new digital platform is making it easier for global fans of Korean culture to visit in person the Seoul landmarks they have encountered on screen. The Voluntary Agency Network of Korea , led by Director Park Gi-tae, announced on the 12th that it had officially launched Seoul Scenes (koreamountain.
Find the Roots of Hallyu…Cheongwadae Sarangchae ‘K-Culture’ Special Exhibition

Find the Roots of Hallyu…Cheongwadae Sarangchae ‘K-Culture’ Special Exhibition

A meeting between Korea’s distinctive cultural assets and media art. The exhibition marking the first anniversary of the government’s launch, along with a variety of cultural performances, will be held as well.
Cheongwadae has reinvented itself as the heart of K-culture, a dazzling turning point Cheongwadae Sarangchae has fully transformed from a mere viewing space into a ‘K-content outpost’ that sends the essence of South Korean culture to the world.
BTS World Tour Effect...Global Tourism Industry 'Stirred', Surge in Travel Searches for Seoul and Busan

BTS World Tour Effect...Global Tourism Industry 'Stirred', Surge in Travel Searches for Seoul and Busan

Bus Ticket Searches for São Paulo Increased by 600 Times... The Guardian Says "Economic Impact Cannot Be Measured"
BTS's upcoming world tour starting in Goyang this April, covering 82 performances across North America, Europe, South America, and Asia, is shaking the global tourism industry and once again proving the economic ripple effect of Hallyu culture.
Lee Joo-bin Wins the National Assembly Culture, Sports and Tourism Committee Chairman Award at the 7th Newsis Hallyu Expo

Lee Joo-bin Wins the National Assembly Culture, Sports and Tourism Committee Chairman Award at the 7th Newsis Hallyu Expo

"Thank you for the honorable award! I will continue to engage in meaningful activities in the future"
Actress Lee Joo-bin received the National Assembly Culture, Sports and Tourism Committee Chairman Award at the ‘7th Newsis Hallyu Expo’. On the 28th, at the ‘7th Newsis Hallyu Expo’ held at the Lotte Hotel in Sogong-dong, Seoul, Lee Joo-bin proved to be the next generation leader of Hallyu by...
Choo Young Woo Becomes the New Face of Hallyu.. Receives the '2025 K-Expo' Seoul Tourism Foundation CEO Award

Choo Young Woo Becomes the New Face of Hallyu.. Receives the '2025 K-Expo' Seoul Tourism Foundation CEO Award

"I will work hard to grow as an actor who can have a positive influence on someone"
'Rising Star' Choo Young Woo has become the new face of Hallyu. On the 28th, Choo Young Woo received the 'Seoul Tourism Foundation CEO Award' at the '7th Newsis Hallyu Expo (2025 K-Expo)' held at the Lotte Hotel in Sogong-dong, Seoul.
Park Bo-gum Appointed Honorary Ambassador for Korean Tourism 2025... Selected as the Face of 'Perfect Korean Beauty'

Park Bo-gum Appointed Honorary Ambassador for Korean Tourism 2025... Selected as the Face of 'Perfect Korean Beauty'

33-Year-Old Top Handsome Actor Evaluated as 'Optimal Choice' to Promote Korea's Beauty Worldwide
Actor Park Bo-gum has been appointed as the Honorary Ambassador for Korean Tourism 2025, being selected as the representative face of Korea. This appointment, announced on the 23rd, is evaluated as a recognition of Park Bo-gum's perfect visuals and global recognition.
'Talk Talk Korea' selects 124 winning entries from more than 55,000 submissions across 75 countries; theme is 'My First K-Culture Story'

'Talk Talk Korea' selects 124 winning entries from more than 55,000 submissions across 75 countries; theme is 'My First K-Culture Story'

124 works selected from entries submitted in 75 countries worldwide… Exhibition at HiKR Ground in Seoul, Nov. 17-22
'From Curiosity to a Dream'… Standout works capturing the passion of Hallyu fans around the world The Ministry of Culture, Sports and Tourism has officially announced the 124 final winners of the global Hallyu content competition 'Talk Talk Korea 2026'.
RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

The mega Hallyu fair covers everything from top-tier K-pop performances to K-food and beauty pop-up stores.
A Cultural Convergence Road the World Is Watching Opens a New Chapter for Hallyu A mammoth Hallyu festival that puts everything under the spotlight of 'K-Culture' that swept the globe will showcase an overwhelming scale with Gyeonggi-do Goyang City as its stage.
“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

Seventy percent of foreigners in 30 countries are positive about Hallyu K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly
The Current Status of Global K-Culture: An In-Depth Analysis of the '2026 Overseas Hallyu Reality Survey' According to the results of the '2026 Overseas Hallyu Reality Survey' released by the Ministry of Culture, Sports and Tourism, seven out of ten foreigners worldwide showed overwhelming...
[Culture&] 'The King’s Affection' Surges to 10 Million... Re-examining 'This Place' Where Tears Were Shed Daily for the Deposed King

[Culture&] 'The King’s Affection' Surges to 10 Million... Re-examining 'This Place' Where Tears Were Shed Daily for the Deposed King

Gwanranjeong in Jecheon, Steeped in the Loyalty of the Six Martyred Scholars... A 'Pilgrimage' Boom Fueled by the Film's Success
Director Jang Hang-jun's film 'The King’s Affection' (hereafter referred to as 'The King’s Affection') is on the verge of surpassing 10 million viewers, creating a box office sensation. Amid this, the natural heritage of Jecheon, Chungbuk, related to the film's background, has rapidly emerged as a...