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“Bangbong” set to appear at Seokchon Lake starting the 14th... Lotte Department Store’s BigBang 20th anniversary project

“Bangbong” set to appear at Seokchon Lake starting the 14th... Lotte Department Store’s BigBang 20th anniversary project

For 10 days, the retailer will roll out a media exhibition and limited-edition goods across Lotte World Mall and AvenueEL in the area
When the retail industry and a symbol of K-pop come together, they build a massive cultural spectacle. Lotte Department Store will transform Seokchon Lake, Lotte World Mall, and the AvenueEL area into a setting for a major celebration from the 14th to the 23rd to mark the 20th anniversary of the...
| James choi
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched ScaleThe Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
| James choi
See the World Cup in the middle of Myeong-dong… Shinsegae Square unveils a massive screen live broadcast

See the World Cup in the middle of Myeong-dong… Shinsegae Square unveils a massive screen live broadcast

Street-style cheering will unfold at a 1,300-square-meter media façade in central Seoul, with rich perks including food and beverage discounts and a roulette event
An urban agora 펼쳐지는 in the heart of Myeong-dong, 'Shinsegae Square'A giant media façade in the heart of the city transforms into a modern-day agora. Shinsegae Department Store said it will live-stream World Cup matches of the South Korean national team through 'Shinsegae Square,' a massive screen...
| James choi
BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

Operated at Shinsegae Department Store Main Branch and HYBE Headquarters, Spotify Pre-saves Surpass 4 Million... Free Performance at Gwanghwamun on the 21st
The group BTS is holding a popup event to celebrate the release of their regular 5th album 'Arirang' .According to their agency Big Hit Music on the 10th, the popup 'Arirang' will be operated from 1 PM on the album release day, the 20th, until 8:30 PM on the 12th of next month at the Shinsegae...
| 김지민
'Lady Dua' Bae Jong-ok Showcases Charisma as an Absolute Power in the Business World... Dominating Presence as Chairman Choi Chae-woo of Samwol Department Store

'Lady Dua' Bae Jong-ok Showcases Charisma as an Absolute Power in the Business World... Dominating Presence as Chairman Choi Chae-woo of Samwol Department Store

Leading the Tension of the Drama with Cold Insight and Composure
Actress Bae Jong-ok transforms into the absolute power Choi Chae-woo, who shakes the business world, in the Netflix series 〈Lady Dua〉, instantly changing the atmosphere of the drama.Released on Netflix on the 13th, 〈Lady Dua〉 is a mystery thriller that tells the story of a woman, Sarah Kim (played...
| Kim Ji-yeon
[Photo &] Lee Young-ae Showcases Timeless Elegance at Shinsegae Department Store Event

[Photo &] Lee Young-ae Showcases Timeless Elegance at Shinsegae Department Store Event

An Unchanging Grace That Seems to Freeze Time, Classic Black Long Dress with Subtlety and Deep Beauty
Actress Lee Young-ae attended a department store event on December 9, showcasing an elegant beauty that seems to freeze time. On this day, Lee Young-ae created a luxurious atmosphere with a chic black outfit, proving her unchanging grace even after 'Dae Jang Geum'.
| James choi
Seo Ha-yan, a Successful Entrepreneur... Lim Chang-jung Says

Seo Ha-yan, a Successful Entrepreneur... Lim Chang-jung Says "I Came to Support My Wife"

Department Store Pop-up Store Success, Lim Chang-jung Visits the Site All Weekend to Support
Singer Lim Chang-jung's wife, Seo Ha-yan, is continuing her successful journey as an entrepreneur. After successfully entering a department store pop-up store and showing signs of a business boom, Lim Chang-jung personally visited the site to support his wife.
| Yangsimoh
Lee Soo-ji, Demands Celebrity Discount at Department Store?

Lee Soo-ji, Demands Celebrity Discount at Department Store? "Just Reduce It by One Million Won"

Appeared on Salon Drip, Admits to Requesting Discount at Luxury Store, "I Tried to Make the Staff Laugh"
Comedian Lee Soo-ji admitted to requesting a celebrity discount at a luxury department store while appearing on the YouTube content 'Salon Drip'.In the 'Salon Drip' video released on the 14th, host Jang Do-yeon mentioned the 'department store discount request' episode that was revealed by her close...
| Yangsimoh
'Cool Japan' from K-pop boom ends in cumulative deficit of 490 billion yen—Japan set for consolidation

'Cool Japan' from K-pop boom ends in cumulative deficit of 490 billion yen—Japan set for consolidation

Investment can be recouped at only 60%... The Japanese government admits the lack of a command tower was a misstep and holds countermeasure talks
"Cool Japan" loses 54 billion yen... the bleak reality behind benchmarking Korea’s Hallyu60.0% humiliation at the investment-recovery rate, rebuilding meeting set for end of this monthAn agency launched with big ambitions by Japan, designed to benchmark South Korea’s "Hallyu" and called "Cool Japan...
| James choi
A Cooling Fantasy for Middle-Aged Guys, Action Hits Home: “K-Ajussi” Takes Over the Living Room

A Cooling Fantasy for Middle-Aged Guys, Action Hits Home: “K-Ajussi” Takes Over the Living Room

Was the pathetic breadwinner secretly a special agent? The thrilling twist and box-office formula behind “middle-age” heroes from webtoon-based dramas including “Kim Bu-jang”
Power in the living room is shifting. Those who had been weighed down by the burden of an ordinary breadwinner responsible for the household are now waking the savage instincts they had buried when a crisis hits, and reinventing themselves as “middle-aged heroes”.
| James choi