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NCT WISH, Release of First Full-Length Album Celebrated with Pop-Up Store “Ode to Love” to Be Held at THE HYUNDAI SEOUL

NCT WISH, Release of First Full-Length Album Celebrated with Pop-Up Store “Ode to Love” to Be Held at THE HYUNDAI SEOUL

From April 21 to May 3, the event will run for 13 days at THE HYUNDAI SEOUL’s Sounds Forest and EPIC SEOUL Designed to provide a wide range of experiences by organically connecting two spaces—including a shared universe where “Eros” and “Anteros” coexist Open the day after the release of the first full-length album “Ode to Love”…with special MD and a stamp rally to enjoy
The group NCT WISH will unveil a special pop-up store to celebrate the release of its first full-length album, “Ode to Love”.Pop-up Store Operated for 13 Days at THE HYUNDAI SEOUL NCT WISH’s pop-up store, “Ode to Love,” will take place for 13 days from April 21 to May 3 at Sounds Forest (5th floor)...
| Seongchan Eol
Gian84’s Hand-Signed Release Draws Attention…New Balance Opens Seongsu and Suwon Pop-Ups

Gian84’s Hand-Signed Release Draws Attention…New Balance Opens Seongsu and Suwon Pop-Ups

E-Land New Balance teams up with webtoon creator Gian84 to hold pop-up stores in Seongsu and Suwon Customers will receive a pair of handwritten-signature shoe boxes on a first-come, first-served basis, and a special running session will also be held
[Photo Feature] A harmony of sports heritage and original artwork—on-site special limited-edition collection from 'New Balance' X 'Gian84'A Meeting of a Global Sports Brand and a Leading CreatorNew Balance, a global sports brand, has teamed up with webtoon creator and broadcaster 'Gian84' to...
| James choi
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

Fan Event 'VAMPIRE IS COMING', Held in 3 Asian Cities... Immersive Expanded Universe
The group ENHYPEN will meet fans around the world through a large-scale global event that allows deep immersion in the narrative of their new album.◆ Engaging with Fans in 3 Asian Cities... 'VAMPIRE IS COMING' According to their agency Belift Lab on the 20th, ENHYPEN (Jungwon, Heeseung, Jay, Jake,...
| Seongchan Eol
'Wicked: For Good' Welcomes Audiences with a Pop-Up Store Before Release

'Wicked: For Good' Welcomes Audiences with a Pop-Up Store Before Release

Implementing 6 Spaces from 'Wicked: For Good'
〈Wicked: For Good〉 is showcasing a pop-up store before meeting the audience.〈Wicked: For Good〉 is a sequel to the musical film 〈Wicked〉 released in 2024, capturing the friendship between Elphaba and Glinda. Based on the original musical of the same name, the 〈Wicked〉 series, produced as a two-part...
| Seongchan Eol
Seo Ha-yan, a Successful Entrepreneur... Lim Chang-jung Says

Seo Ha-yan, a Successful Entrepreneur... Lim Chang-jung Says "I Came to Support My Wife"

Department Store Pop-up Store Success, Lim Chang-jung Visits the Site All Weekend to Support
Singer Lim Chang-jung's wife, Seo Ha-yan, is continuing her successful journey as an entrepreneur. After successfully entering a department store pop-up store and showing signs of a business boom, Lim Chang-jung personally visited the site to support his wife.
| Yangsimoh
Oasis Opens Seoul Fan Store Ahead of Concert... New Books Released

Oasis Opens Seoul Fan Store Ahead of Concert... New Books Released

An official pop-up fan store opened in Euljiro, Seoul, ahead of the concert on the 21st.
An official fan store has opened in Euljiro, Seoul, ahead of the legendary British Britpop band Oasis's first concert in 16 years. On the morning of the 16th, a pop-up store with the Oasis logo opened in Euljiro, Seoul.
| 김지민
Bringing Horror to Life, 'The Black Phone 2' Blumhouse Pop-Up Store Opens

Bringing Horror to Life, 'The Black Phone 2' Blumhouse Pop-Up Store Opens

Not only 〈The Black Phone 2〉, but also Blumhouse's representative works 〈Freddy's Pizza 2〉, 〈Megan 2.0〉, and 〈Happy Death Day〉 will be featured
〈The Black Phone 2〉 has announced a pop-up store that will scare audiences even more ahead of its release.The horror powerhouse Blumhouse Productions will present the new film 〈The Black Phone 2〉, which continues from the 2022 〈The Black Phone〉, featuring the return of the psychopathic killer...
| Seongchan Eol
SEVENTEEN Holds Large-Scale Fan Event Across LA

SEVENTEEN Holds Large-Scale Fan Event Across LA

Experiential events including pop-ups and sing-along parties for 9 days in conjunction with the world tour
The group SEVENTEEN announced on the 24th that they will hold a large-scale offline event in Los Angeles, USA next month in conjunction with their world tour performance. This event, named 'SEVENTEEN The City LA', will take place across LA for 9 days from the 11th to the 19th.
| 김지민
BLACKPINK, China Pop-up Store Continues to Thrive...Pink Lights Up in Shanghai

BLACKPINK, China Pop-up Store Continues to Thrive...Pink Lights Up in Shanghai

Pop-up stores in five cities including Shanghai operate successfully amid sold-out merchandise
YG Entertainment announced on the 21st that the pop-up store held by the girl group BLACKPINK in five major shopping malls in China is gaining high popularity daily.Starting from Shanghai on the 2nd, BLACKPINK has opened pop-up stores in five cities including Shenzhen, Wuhan, Chengdu, and Beijing,...
| 김지민