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LE SSERAFIM brings 'Made My Night' to six-day special pop-up starting on 22nd

LE SSERAFIM brings 'Made My Night' to six-day special pop-up starting on 22nd

The event runs through the 27th at HYBE's Yongsan headquarters, featuring four themed zones and limited-edition merchandise
'Overwatch' collaboration space breaks down the boundary between gaming and K-pop Global girl group 'LE SSERAFIM' will unveil a large-scale pop-up to mark the release of its second single, 'Made My Night'. Source Music, the group's agency, said it will open an offline space at HYBE's Yongsan...
| James choi
MUSINSA Releases BIGBANG 20th Anniversary Commemorative Goods Exclusively, With 58 Limited Editions Flooding In

MUSINSA Releases BIGBANG 20th Anniversary Commemorative Goods Exclusively, With 58 Limited Editions Flooding In

The pop-up stores open simultaneously in Seongsu and Myeong-dong on the 14th, including a 20th anniversary edition of the official light stick
MUSINSA, a leading fashion platform in South Korea, is rolling out a sweeping cultural project to mark the 20th anniversary of K-pop legend 'BIGBANG''s debut and its world tour. On the 13th, the company said in an official announcement that it will release a total of 58 limited-edition merchandise...
| James choi
'New Recruit 4' Lands in Seongsu-dong, Opens on the 15th With Military Supply Goods and a Photo Zone

'New Recruit 4' Lands in Seongsu-dong, Opens on the 15th With Military Supply Goods and a Photo Zone

Runs at Musinsa Store Seongsu from the 15th to the 31st, with a fan meet-up featuring the starring cast on the 22nd and the first broadcast on the 24th
A real military story that has landed in Seongsu, zeroing in on fan sentiment before the show airs 'New Recruit 4', which opened up a new chapter for South Korea's military comedy, is set to seize the trend hot spot 'Seongsu-dong' ahead of its first broadcast.
| James choi
Disney+’s “A Shop for Killers” Season 2 Opens Immersive Pop-Up Store “Murderhelpp Gangnam”

Disney+’s “A Shop for Killers” Season 2 Opens Immersive Pop-Up Store “Murderhelpp Gangnam”

Ahead of the release of Season 2, the immersive pop-up opens for fans in the Seoul Gangnam District starting July 10 Perfectly recreating the secret “murderhelp” shopping mall that takes over the roles of Lee Dong-wook and Kim Hye-jun, with mission spaces including an armory Operated exclusively for adult viewers ages 19 and older, with a treat for all five senses promised not only for existing subscribers but also for newly arriving fans
〈A Shop for Killers Season 2〉 built excitement by opening an immersive pop-up ahead of its release. 〈A Shop for Killers Season 2〉 will meet viewers by opening “Murderhelpp Gangnam” in Seoul’s Gangnam District starting July 10.
| Seongchan Eol
RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

The mega Hallyu fair covers everything from top-tier K-pop performances to K-food and beauty pop-up stores.
A Cultural Convergence Road the World Is Watching Opens a New Chapter for Hallyu A mammoth Hallyu festival that puts everything under the spotlight of 'K-Culture' that swept the globe will showcase an overwhelming scale with Gyeonggi-do Goyang City as its stage.
| James choi
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched Scale The Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
| James choi
LotteCinema Unveils a Major MapleStory Collaboration…From a Exclusive Theatrical Debut to a Huge Themed Space

LotteCinema Unveils a Major MapleStory Collaboration…From a Exclusive Theatrical Debut to a Huge Themed Space

By July 12, it will join the large-scale offline festival “MAPLE ATTACK! with LOTTE” across the Lotte World Tower area in Jamsil Following a live “summer showcase” broadcast for users’ biggest festival, it also holds the exclusive theatrical release of the first theater animation “DEAR MY HERO” A variety of attractions, including a large sculpture display on the 7th floor of Cinepark in World Tower, an original MD Cinema Store, and F&B tie-in events
LotteCinema will take part in the large-scale festival “MAPLE ATTACK. with LOTTE,” which runs from June 14 through July 12 in and around the Lotte World Tower area in Jamsil, and will roll out a variety of content that spans beyond and inside the screen.
| Seongchan Eol
Supergirl Opens June 24, With an Yeonnam-dong Space Pop-Up Store and Interactive Online Events to Win Over Prospective Fans

Supergirl Opens June 24, With an Yeonnam-dong Space Pop-Up Store and Interactive Online Events to Win Over Prospective Fans

“Supergirl,” an action-packed blockbuster where a cosmic loner takes on absolute evil to find her true path, lands in South Korean theaters on June 24 Ahead of its release, the film runs a special pop-up store at Space Bi in Yeonnam-dong, bringing key locations from the movie to life An interactive online event lets fans decorate a room using a variety of props, with plenty of benefits including original merch
〈Supergirl〉 meets audiences first through an online and offline event. The film 〈Supergirl〉 is an action blockbuster opening on June 24 that follows “Supergirl,” a cosmic anomaly and so-called loner, as she faces absolute evil and finds her own true way, turning her life around.
| Seongchan Eol
All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

The NCT 10th anniversary pop-up store that logged a sellout run for every session ends amid fan engagement through a differentiated, hands-on experience space—and a preview of what comes next.
A Space by NCT That Proves a Record-Breaking Run and a Decade-Long Journey The pop-up store 'Neo Ground ' that the global K-pop group NCT unveiled to mark its 10th anniversary has brought its run to a successful close after setting an overwhelming record of selling out every session.
| James choi
JYP NEXZ, Captures “Saengka” Fan Culture…Opens 2nd Anniversary Pop-Up

JYP NEXZ, Captures “Saengka” Fan Culture…Opens 2nd Anniversary Pop-Up

Mini pop-up store held from the 15th…Expands fan-led “Birthday Cafe” culture into the agency’s official content to offer a variety of experiences
JYP-affiliated 'NEXZ', debut '2nd Anniversary' marks official 'pop-up store' opens at once 'JYP Entertainment'-affiliated global boy group 'NEXZ' celebrates its '2nd Anniversary' and presents a special offline space for fans.
| James choi