LE SSERAFIM brings 'Made My Night' to six-day special pop-up starting on 22nd

'Overwatch' collaboration space breaks down the boundary between gaming and K-pop

Global girl group 'LE SSERAFIM' will unveil a large-scale pop-up to mark the release of its second single, 'Made My Night'. Source Music, the group's agency, said it will open an offline space at HYBE's Yongsan headquarters in Seoul from the 22nd through the 27th, bringing together the worldview of the new release. More than a simple album promotion, the event was designed as an exhibition where visitors can experience the artists' message through multiple senses.

The pop-up is organized around four core themes: a photo zone, a merchandise zone, an experience zone and an album zone. The biggest draw is the 'Made My Night' music video, which will play on a large LED screen. Co-produced with the globally popular game 'Overwatch', the video is expected to command visitors' attention by demonstrating the explosive synergy between the two intellectual properties.

Details designed to maximize the fan experience also stand out. The experience zone will feature an interactive space where visitors can leave messages of support for the members. An original physical edition of the new release, designed in the form of a diary, will also be displayed to fuel fans' desire to own it. Special limited-edition merchandise created through the 'Overwatch' collaboration will be sold at the venue, and fans are expected to continue flocking to the event.