“No Mercy” From LE SSERAFIM as Agency Moves Firmly Against Deepfakes and Cyber ‘N~~ck~s’

Source Music applies a zero-tolerance policy to malicious content and deepfake crimes, saying, “There is absolutely no intention to reach a settlement.”

K-pop girl group LE SSERAFIM [Provided by Source Music. Redistribution and DB are prohibited]
K-pop girl group LE SSERAFIM [Provided by Source Music. Redistribution and DB are prohibited]

A Zero-Tolerance Stance, a Ruthless Blow Without Leniency... Source Music Steps In to Protect Artists’ Personal Rights

In the face of malicious digital crime that digs into the glamorous side of global K-pop, LE SSERAFIM has finally drawn its zero-tolerance sword. Source Music has officially set out a forceful legal judgment with not an inch of leniency, targeting “deepfake sexual crimes” that erase artists’ dignity and “cyber leeches” that spread malicious falsehoods.

Source Music said it will take a tough approach to any act that seriously damages an artist’s honor, using the fan-community platform Weverse. The agency made clear that it will respond decisively, encompassing every legal tool available for both civil and criminal action. In particular, it repeatedly stressed that there will be no compromise for “deepfake”-based crimes that have come to the fore amid recent serious social disasters.

To help artists recover from harm and permanently eradicate similar crimes, Source Music, which set out a “no settlement” policy, submitted a position paper urging investigative authorities to seek the heaviest punishment permitted by law. It also did not forget to issue a stern warning against the writers of “cyber leeches” and “malicious posts” that generate profit by churning out reckless rumors. The agency pointed out that their malicious content spreads recklessly through social media, inflicting irreversible mental and physical suffering on the artists, and it vowed to track them down to the end and hold them legally accountable.

At present, the agency is running an advanced in-house “monitoring system”, taking ongoing legal steps against malicious actors, and it has been confirmed that multiple cases have already entered the thorough investigation stage led by investigative authorities.

Meanwhile, LE SSERAFIM has been continuing an active run on the global stage, showcasing overwhelming presence, including the successful release of its latest mini album “CRAZY” and entry into the U.S. Billboard main album chart. Alongside unwavering legal action, it remains faithful to its day-to-day work as an artist, proving a strong bond with fans.

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