'Le Serafim' seeks new face to carry the mantle... Source Music holds auditions in 10 coastal regions

A tour of 10 coastal cities outside the Seoul Capital Area... Project to find the next generation of K-pop leaders

Source Music, a label under HYBE (HYBE), is launching a search for raw talent that will lead the future of the global girl group 'LE SSERAFIM'. On the 3rd, Source Music officially announced the holding of a large-scale summer audition tour across 10 nationwide coastal regions.

The new project is a bold move that overturns the audition landscape in the entertainment industry, which has previously been tightly concentrated on the Seoul Capital Area. By offering stages to teenagers in 10 coastal regions who could not seize opportunities due to geographic limits, the company’s strong determination is on display as it sets out to find hidden 'potential' directly.

The detailed audition tour areas are as follows. It begins in Incheon on the 5th of next month and is rolled out densely across the country.

• West Sea & South Sea regions: Incheon, Boryeong, Gunsan, Haenam, Mokpo, Geoje

• East Sea region: Pohang, Sokcho

• Jeju region: Wolpyeong, Seogwipo

Applicants are eligible if they were born after 2008, and Source Music allows anyone to apply regardless of gender. Source Music has previously proven its unrivaled 'planning ability' by placing multiple acts—including GFriend in the past and the current LE SSERAFIM—seamlessly onto successful tracks. With this unusual step of summer auditions touring coastal regions, industry watchers are focused on what kind of group the new faces to be discovered will ultimately spark in the music industry.