Mnet’s “Girls Planet 2027” Teams Up With Taylor Swift’s Label

Expanding K-pop’s territory, touching the heart of pop

South Korea’s audition powerhouse 'Mnet' has teamed up for a major partnership meant to shake up the global music market. Its global project 'Girls Planet 2027' has signed on with a top-tier label under the Universal Music Group, 'Republic Collective', writing a new success formula for K-pop girl groups.

Set to air next year, 'Girls Planet 2027' goes beyond the boundaries of a mere broadcast program. 'Mnet' and 'Republic Collective' plan to build a tight cooperation system from the planning stage and provide full-scale support for the debut lineup’s U.S. entry and for music activities worldwide. The move reflects a strong determination to create mega-hit artists that fit global standards beyond the local market.

Previously, the project girl group 'Kep1er' was launched successfully, proving the explosive force of global fandom. For this new season, the plan is to build on earlier success with an even more overwhelming scale and a more sophisticated production system, targeting a second global phenomenon.

The lineup of 'Republic Collective', the partner stepping in, goes beyond flashy—its level is nothing short of astonishing. A host of top pop stars who dominate the Billboard charts, including 'Taylor Swift', 'The Weeknd', 'Ariana Grande', 'Drake', and 'Post Malone', are lined up. Synergy with a massive label that controls the heart of pop is expected to become the strongest weapon for the K-pop girl group expected to emerge to land successfully in the North American market.