CJ ENM-Kakao Entertainment to Produce Global K-Band Through Mnet's 'Steel Heart Club'

CJ ENM and Kakao Entertainment announced on the 30th that they have formed a strategic partnership for the production of a global K-band.

The two companies will establish a collaborative system through Mnet's new band audition program 'Steel Heart Club'. CJ ENM will be responsible for program planning and production, while Kakao Entertainment will handle music distribution, album planning and production for the final selected band, and management tasks.

'Steel Heart Club', which will premiere at 10 PM on the 21st of next month, is a survival program where individual participants in positions such as guitar, drums, bass, vocals, and keyboard compete for the title of 'final headliner band'. Actor Moon Ga-young will serve as the MC, and CNBLUE's Jung Yong-hwa, Peppertones' Lee Jang-won, Sunwoo Jung-a, and Ha Sung-woon will participate as directors.

A CJ ENM representative stated, "'Steel Heart Club' is a project that captures the musical passion and growth narrative of the participants," adding, "We hope you will support the beginning of the global band that will be born in the future."

Kakao Entertainment stated, "The unique K-content creative capabilities of CJ ENM combined with Kakao Entertainment's rich expertise in music intellectual property business will create synergy."