NewJeans Agency ADOR Launches Its First Domestic Boy Group Audition, Starting With Those Born in 2007

"NewJeans" to follow a "boy group" hunt… ADOR holds first-ever seven-city tour in South Korea

ADOR, a label under HYBE that has reshaped the global K-pop market, will for the first time since its founding hold a "boy group audition" exclusively in South Korea. The label plans to adjust the course of the global auditions, which have until now been run on stages worldwide, and focus its efforts on uncovering raw talent hidden within the country.

This audition offers an uncommonly open opportunity: anyone can apply if they are a male born after 2007. ADOR says it will begin in Seoul on Aug. 1 next month and tour seven major hub cities nationwide, directly seeking out the "core talent" that will lead the next generation of K-pop.

Through a tightly scheduled run over just one month, ADOR said it is determined to "concentrate on discovering hidden talent across the country." With the distinctive planning capability that ADOR proved through "NewJeans," set to shine again in a new "boy group" launch, industry watchers are paying close attention to whether it can deliver impact once more.