‘Three-Person System’ NewJeans — Starting Work on New Music in Copenhagen, Denmark?

The group NewJeans (NewJeans) has kicked off preparations for its next release in Northern Europe, Denmark, signaling that it will resume full-scale activities. All eyes in the industry are on this as the first official move captured after the group’s lineup was reshuffled following a legal dispute with its agency.

■ Copenhagen studio spotted… “Global production is getting underway”

According to K-pop outlets and online communities on the 27th, members of NewJeans, Hani, Haerin, and Hyein, have been spotted one after another in Copenhagen, Denmark. In particular, it was reported that a schedule at a well-known recording studio in Copenhagen includes a reservation under the name of its agency, “ADOR”, leading to speculation that the trio is collaborating with local producers.

In response, ADOR told this outlet in a phone call, “The schedules currently in Copenhagen are indeed part of the pre-production process to capture NewJeans’ new musical narrative.” It added, “The members are preparing for activities related to the new release according to schedules optimized for each of them, and regarding future moves, we will announce them officially at the most appropriate time.”

■ The first test for NewJeans’ “three-person system”… Paying attention to musical variations

This project is the first clearly visible musical move since the agency dispute last year, after Hani, Haerin, and Hyein returned to ADOR as a trio. Minji is currently weighing her next steps, while Daniel is charting an independent path after leaving the team—meaning this new release is expected to become, in effect, the first real test for NewJeans under the “three-person system.”

Experts are noting that NewJeans chose Northern Europe, the home of sensibly crafted pop sounds, as its work location. While maintaining the existing easy-listening direction, the strategy appears to aim for musical variation and an expansion of its narrative, driven by the reshuffled lineup.

■ ADOR: “Artists’ conditions come first”… Accelerating the comeback

ADOR emphasized that it is proceeding with production while respecting the members’ conditions and each member’s autonomy. This is interpreted as the agency’s determination to overcome internal confusion and present high-quality music targeted at the global market.

As NewJeans—reorganized as a trio—works in Copenhagen, global fans are focused on what results they will deliver and the new “musical narrative” these members will write.