[Box Office] “Salmokji” Inches Toward 2 Million—Stays #1 for a Third Straight Week… 2 Million Breakthrough Almost Here

[Box Office Analysis] “Salmokji” Roars to #1 for Three Straight Weeks… 2 Million Milestone Almost Within Reach

The horror film “Salmokji”, starring “Kim Hye-yoon”, has defended the weekend box-office throne for three straight weeks, proving its strong staying power at the box office. The cumulative audience count is just about to surpass 2 million.

According to the Korean Film Council’s integrated ticketing system figures, “Salmokji” drew roughly 343,000 viewers (39.3% share of sales) over the three weekend days from the 24th to the 26th, taking the No. 1 spot in the domestic box office. Since its release on the 8th, the film has held the top position for 19 consecutive days, and its cumulative audience has reached about 1.983 million.

• 2nd place: “Project Hail Mary” (about 128,000 viewers / 16.7% share)

• 3rd place: “Snotty Shy Choo” (“Jung Woo”, director and lead / about 111,000 viewers / 12.1% share)

• 4th place: “Ran 12.3” (“Lee Myung-se”, director / about 78,000 viewers / 8.8% share)

A Major Shake-Up at Theaters Is Coming… “The Devil Wears Prada 2” Dominates Advance Ticket Sales

Amid a steady box-office trend, a fresh wave of box-office buzz is on the way. As of 9:00 a.m. on the 27th, “The Devil Wears Prada 2”, set to open on the 29th, shot to an overwhelming first place—recording a real-time advance ticket sales rate of 38.0% (about 115,000 advance viewers).

This film is the follow-up to a masterpiece that sparked a worldwide syndrome in 2006. “Meryl Streep” and “Anne Hathaway”, along with key original cast members from the first film, have joined perfectly, gathering explosive anticipation from movie fans around the world.

The animated film “Super Mario Galaxy”, opening at the same time, secured second place with a 29.6% advance ticket sales rate (about 90,000 viewers). Meanwhile, “Salmokji” continues its long-run momentum with a 3rd-place showing—8.9% (about 27,000 viewers) in advance ticket sales.