IVE lends its voices to support firefighters, continuing its charitable efforts after a 200 million won donation

IVE has donated its voices to support the firefighters on the front lines of public safety.

A warm message of comfort and support for firefighters

On the 30th, the Hope Bridge Korea Disaster Relief Association said IVE had joined a voice donation project for the National Fire Agency’s official welfare platform, Fire Hero Membership. The platform serves firefighters and their families. IVE will provide a range of audio content, from warm greetings wishing firefighters safety to messages celebrating special occasions, offering encouragement in their daily lives.

Building on a meaningful connection forged with last year’s 200 million won donation

The project builds on IVE’s charitable efforts last year. In March, the group donated a total of 200 million won to Hope Bridge for wildfire recovery and improved treatment for firefighters. Drawing on that connection, Hope Bridge brought the National Fire Agency and the group’s agency together to make the collaboration possible. IVE said, “We’re honored to be able to express our gratitude to the firefighters who work around the clock to keep the public safe,” adding, “We hope our voices can offer even a little encouragement in their day.”

A top idol group making a difference while continuing to shine in its music career

Shin Hoon, secretary-general of Hope Bridge, thanked IVE for its continued charitable work, saying, “The generous spirit IVE shared has grown into support for firefighters on the front lines.” IVE has consistently taken part in charitable activities, including supporting pediatric and adolescent patients and donating to disaster recovery efforts in South Korea and abroad. The group is also continuing to achieve remarkable success in its music career. After recently releasing its new mini-album, “Looks Can Kill,” IVE is winning passionate support from music fans around the world with its message that anyone can be the protagonist of their own life.