Netflix Marks 10 Years in Korea: 80% of Global Members Have Watched Korean Content

Global streaming company Netflix, co-CEO Ted Sarandos, is marking 10 years in the Korean market, having made a significant impact across the country’s content industry. Since arriving in 2016, Korea has become one of Netflix’s most important global content production hubs.

200 Korean Titles and 95,000 Creative Workers

According to figures released by Netflix, over the past 10 years the company has worked with more than 80 production companies in Korea to produce and co-produce more than 200 Korean titles. More than 100 cities and towns across the country have served as filming locations, contributing to local economic growth. The impact on jobs is particularly notable. A total of more than 95,000 people have taken part in producing Netflix’s Korean titles, including 25,000 cast and crew members, as well as 70,000 extras and day workers.

Global Top 10 Success and a Launchpad for Emerging Creators

K-content’s global reach is reflected in the numbers. About 80% of Netflix members worldwide have watched Korean content, and more than 200 Korean titles have appeared in the Global Top 10 since the rankings began in 2021.

Netflix has also actively sought out emerging creators. More than one in three Korean original titles released over the past three years were debut or early-career works by first-time directors or writers. From 2021 to 2025, the company provided more than 6,500 people with professional training through programs to strengthen domestic production capabilities, helping build a sustainable creative ecosystem.

Behind Korean titles’ ability to cross language barriers and reach audiences around the world is a thorough localization process. A total of 122 partners took part, including 119 dubbing studios and three subtitling partners.

Meanwhile, Netflix unveiled a special website, “10 Years of Netflix and Korea,” on the 23rd to mark its 10th anniversary in the country. The site highlights efforts to improve accessibility, including subtitles and dubbing, audio descriptions for people who are blind or have low vision, and subtitles for people who are deaf or hard of hearing, along with candid interviews with Korean creators.