Netflix Live Broadcast ‘BTS Comeback Live: ARIRANG’ Reached 18.4 Million Viewers Worldwide!

While it is being recognized as a cultural event that introduced the beauty of Korea to the world, it has been reported that, during just that one day of the live broadcast, 18.4 million viewers worldwide enjoyed BTS’s comeback stage through Netflix.

As Netflix’s first-ever live event broadcast from South Korea, 〈BTS Comeback Live: ARIRANG〉 made waves, landing in the weekly TOP 10 across 80 countries and reaching #1 in weekly rankings in 24 countries—once again proving global interest in BTS and K-pop.

This live event was broadcast worldwide, connecting global viewers as one. Netflix put in extensive effort to ensure that audiences around the world could enjoy BTS’s comeback performance in the best possible environment, using technologies optimized for live production—such as its own content delivery network, “Open Connect,” as well as load balancing, automatic switching of multiple encoders, and a live-only encoding pipeline.

BTS’s live performance, which turned Gwanghwamun into a sea of purple waves, demonstrated an unprecedented scale not only in terms of technology, but also from a production and operations standpoint. To achieve a balance between tradition and modernity, as well as between scale and closeness, staff from 10 countries collaborated and worked together in eight different languages. A filming infrastructure was also set up, deploying a total of 23 cameras, 124 relay monitors, and broadcast equipment weighing up to 164.5 tons (t). At the venue, power cables totaling about 9.5 km were installed, and electricity with a capacity of 9,660 kVA was supplied. In addition, the project focused on large-scale live production and transmission capabilities, including processing a server capacity of 40 terabytes and filming data totaling 108 terabytes.

On Netflix, 〈BTS Comeback Live: ARIRANG〉 can be watched with richly colored Dolby Vision and Dolby Atmos, delivering a sound experience as if you’re right there. In addition, after the live broadcast, newly refined subtitles are provided in more than 34 languages.

In particular, Netflix provides audio description (AD) in Korean and English and subtitles for viewers with hearing impairments (SDH), so that anyone can enjoy 〈BTS Comeback Live: ARIRANG〉 without restrictions.