![Official poster for the Blue Lock pop-up store [Courtesy of Haksan. No resale or database use permitted]](https://cdn.www.cineplay.co.kr/w900/q75/article-images/2026-09-23/0f9d606c-0cdf-471b-ab79-2243379b0877.jpg)
The pinnacle of survival soccer manga, with a showcase of strikers unfolding in Yeouido
Publisher "HAKSAN" said it will hold a pop-up store for the global megahit soccer manga "Blue Lock" at "The Hyundai Seoul" in Yeouido from the first through the seventh of next month. This marks the first time the series, which breaks from the formula of conventional sports stories, will meet South Korean fans in a large-scale offline venue.
"Blue Lock" features a bold premise in which 300 promising players risk their lives in a survival competition to become the world's greatest striker. With more than 65 million copies sold worldwide, the series has been acclaimed as having opened a new era for sports manga.
The pop-up store brings the original series' intense energy to life. Fans will find "Korea-exclusive original merchandise" featuring artwork from the manga. The "Blue Lock Kickoff Pack," limited to just 500 sets, is expected to draw fierce opening-day crowds. The event will also showcase a special lineup of highly collectible books, including a limited edition of the latest volume, Volume 37, likely to intensify readers' desire to own them.

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