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BTS Jung Kook’s “Seven” Hits 3 Billion-Stream Milestone, a First for a Korean Act on Spotify

BTS Jung Kook’s “Seven” Hits 3 Billion-Stream Milestone, a First for a Korean Act on Spotify

Among all songs released worldwide in 2023, it is the only one to reach the 3 billion mark—entering the Billboard charts for 152 straight weeks and sustaining long-term success
A 3 Billion-Stream Feat, a Proof of the Global Pop Star That Rewrote the Pop Landscape “BTS”’s golden maknae has now risen as an “unmatchable global pop icon,” and “Jung Kook” has set yet another record, shocking music markets around the world.
BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Kim Nam-joon spreads the beauty of Korea’s traditional culture and heritage worldwide.
A leader of the group ‘Bangtan Sonyeondan’ , ‘RM’ (real name Kim Nam-joon), has been swiftly appointed as South Korea’s ‘National Museum of Korea’’s ‘first-ever global publicity ambassador’ since the museum opened.
Sung Si-kyung Unveils Surprise Global Duet With Raisa of Indonesia

Sung Si-kyung Unveils Surprise Global Duet With Raisa of Indonesia

A YouTube cover connection led to a global collaboration, and the new song “Heaven Knows,” which trades lines between Korean and English, is now out
A Once-in-a-Generation Duet That Breaks Borders and Language, A New Milestone for Asian Pop The emperor of Korean ballads has teamed up with a national idol in Indonesia. South Korea’s leading vocalist “Sung Si-kyung” and Indonesia’s top star “Raisa” prove a sweeping musical unity that spans Asia’s...
Tom Holland Stars in “Spider-Man: Brand New Day” as Main Trailer and Posters Are Unveiled Globally

Tom Holland Stars in “Spider-Man: Brand New Day” as Main Trailer and Posters Are Unveiled Globally

Ahead of a July release, “Spider-Man: Brand New Day” opens with an overwhelming-scale trailer, fueling fresh curiosity among prospective viewers With Zendaya’s love interest who has lost her memories and Mark Ruffalo’s Hulk all in the mix, the preview heightens anticipation Directed by Destin Cretton, the film charts a lonely hero’s fight in a world where Peter Parker has been erased
Spider-Man has raised anticipation by rolling out posters and trailers worldwide. A new MCU tentpole film everyone is watching opens The latest entry in the Marvel Cinematic Universe, 〈Spider-Man: Brand New Day〉, unveiled its main trailer and “Reflective Poster” on June 18 .
Netflix’ Teach You a Lesson tops the Global TOP 10 for a second straight week! Covers TOP 10 in 91 countries!

Netflix’ Teach You a Lesson tops the Global TOP 10 for a second straight week! Covers TOP 10 in 91 countries!

Even in its second week since release, the series recorded No. 1 in the Global TOP 10 non-English TV shows chart. It finished first in 46 countries, including South Korea and Singapore.
Netflix series 〈​Teach You a Lesson​〉 , which depicts the unrelenting efforts of the authority on protecting teachers’ rights as it mends the education system on behalf of the victims, logged No. 1 in the Global TOP 10 non-English TV shows ranking even in its second week after release.
Overwhelms With 8 Times the Views… Netflix’s “Chamgyoyuk” Seizes Global No. 1 for a Second Straight Week

Overwhelms With 8 Times the Views… Netflix’s “Chamgyoyuk” Seizes Global No. 1 for a Second Straight Week

Starring Kim Mu-yeol, “Chamgyoyuk” hits viewers across 91 countries and holds the top spot for the second consecutive week, as a surge in K-content hits hard, including the AI film “Mid-dle-world.”
An Extrajudicial Bludgeon Against a Tyrannical Classroom, and the Sociology of the Catharsis Taking the World by Storm The collapse of public education in modern society is not a problem unique to South Korea. The decline of teacher authority and classrooms that are out of control have become signs...
Stray Kids Felix Named Global Model for “2026 HanbokWave”

Stray Kids Felix Named Global Model for “2026 HanbokWave”

Billboard takeovers in New York and Paris… the Ministry of Culture, Sports and Tourism launches a call for companies to develop Hanbok designs tailored to Felix
An aesthetics that breaks boundaries, “Hanbok” chooses the face of an era Felix of the K-pop group “Stray Kids,” standing at the center of global pop culture, steps forward as a cultural messenger bringing the beauty of Korea’s traditional attire to the world.
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
‘Exhuma’ and ‘King Sangeunam’ box-office powerhouse Showbox moves into the 70M-user ReelShort and the short-form market

‘Exhuma’ and ‘King Sangeunam’ box-office powerhouse Showbox moves into the 70M-user ReelShort and the short-form market

A joint production venture with ReelShort, a global platform boasting 70 million monthly active users… poised to take on the short-form space worldwide
A longtime tentpole heavyweight, 'Showbox', targets global short-form dominance with its 'ReelShort' audience of 70 million The investment and distribution company 'Showbox', which has built a track record of blockbuster K-content, has signaled a major shift in the global video content market.
Steven Spielberg’s New Movie “Disclosure Day” Sparks a Global Box-Office Breakout With $140 Billion in Its First Week

Steven Spielberg’s New Movie “Disclosure Day” Sparks a Global Box-Office Breakout With $140 Billion in Its First Week

Spielberg returns behind the camera. The alien-life thriller “Disclosure Day” takes the No. 1 spot at the North American box office and dominates
A master’s return, a cosmic craze that devours theaters worldwide Hollywood legend ‘Steven Spielberg’‘s latest film ‘Disclosure Day’ is wreaking havoc on the global box office. In just the opening weekend, it has logged an astonishing worldwide haul that surpasses 140 billion won, perfectly...