‘Exhuma’ and ‘King Sangeunam’ box-office powerhouse Showbox moves into the 70M-user ReelShort and the short-form market

A longtime tentpole heavyweight, 'Showbox', targets global short-form dominance with its 'ReelShort' audience of 70 million

The investment and distribution company 'Showbox', which has built a track record of blockbuster K-content, has signaled a major shift in the global video content market. Its new stage is none other than the 'global short-form content' space.

On the 15th, 'Showbox' signed a content co-production contract with 'ReelShort (ReelShort)', a massive platform with 70 million monthly active users (MAU). The meeting of a global short-form empire that controls more than 100 countries and Korea’s craftsmen of well-made content is, in itself, the kind of development the industry is paying close attention to.

An ensemble built on proven IP and overwhelming directing power

At the heart of this partnership is the explosive synergy that 'ReelShort' mega-hit intellectual property (IP) and 'Showbox''s production know-how will create. The two companies plan to expand their front dramatically beyond simple collaboration, with 'Showbox''s own distinctive 'original short-form content'. The resulting output comes with a bold condition: 'ReelShort' will release it exclusively to viewers worldwide for six months.

Bringing the emotion of the screen to mobile short-form

Already last December, 'Bridal Shower: The Missing Bride' and 'My Favorite Idol Turned Out to Have a Ghost Attached and Came Looking for Me!' showed 'Showbox' what the short-form ecosystem can do. Now, it is pouring its overwhelming quality-control capabilities—accumulated across films and dramas—into the 'short-form market', the peak of snack culture.

'Showbox' said, "The planning power honed at the front line of K-content and 'ReelShort''s global reach will create a massive wave," adding, "We will break the limits of genre and format and present a new 'success model' within the 'global market'."

The DNA of a million-selling studio: moving to rule the short-form ecosystem

Led by 'King Sangeunam', ranked as the No. 2 film at this year’s all-time domestic box office, 'Showbox''s staying power is beyond question. It has kept the hits rolling with 'Salmokji', 'Gunjé', and more. Beyond the many million-saga myths such as 'Exhuma', 'Taxi Driver', and 'Assassination', it has also delivered standout results in series such as 'Itaewon Class' and Netflix 'Killing Has It All'. Now, the eyes of these players—who have conquered both theaters and OTT—are focused on a new vein of gold: 'global short-form'.