Enjoy the Lunar New Year with ‘SERO’! New Releases from K-Content Short Form Platform SERO in February!

On February 5th (Thursday), targeting the rapidly growing global short form market worth 187 trillion won, the world’s first short form exclusive movie/drama platform ‘SERO’ celebrates the Lunar New Year by unveiling a variety of genre content while also running various discount promotions. Understanding the ‘time value’ needs of the MZ generation, ‘SERO’ provides content optimized for vertical screens by compressing movies, dramas, and entertainment shows that are over 2 hours long into short forms of 30 minutes. To celebrate the Lunar New Year, ‘SERO’ will unveil popular content from various genres to enhance the diverse content experience for app users.

On February 5th (Thursday), the app launched and simultaneously released 〈No MZ for the Elderly〉, a work featuring actor Kim Ki-hyun. This piece humorously depicts the conflicts and adaptations faced by the elderly generation as they experience rapidly changing modern technology (like kiosks) and a culture centered around the MZ generation. It quickly rose to ‘Today’s Best TOP 1’ upon launch, garnering much attention and response. The short clips released on the official social media accounts are also attracting high view counts, encouraging app engagement and viewership among the MZ generation who are accustomed to Instagram.

Just before the Lunar New Year holiday, on February 12th (Thursday), 〈Glowing Modern History〉 was released. 〈Glowing Modern History〉 is a live-action adaptation of a webtoon that has accumulated 25.5 million views, vividly depicting the twisted desires and emptiness of modern individuals. It has been re-edited around the characters' desires, increasing its attention and interest upon release.

On February 19th (Thursday), a unique romance short form drama titled 〈He’s Back〉 will be released. 〈He’s Back〉 quickly unfolds around the chaotic emotions of characters, fitting the short form format with its themes of possessiveness, delusion, and polyamory, making it tailored romance content for the MZ generation who are accustomed to short content.

In the last week of February, on February 26th (Thursday), a high school crime-themed piece titled 〈Loan Shark Boy〉 will be released. 〈Loan Shark Boy〉 depicts the journey of a previously unnoticed student at the bottom of the hierarchy stepping into the world of loan sharks and seizing power within the school, vividly capturing the dark sides of the hierarchical society and capitalism in schools, raising expectations as a realistic crime piece. Additionally, various short form content reborn from popular films that garnered attention during their theatrical releases, such as 〈In a Relationship for 6 Years〉, starring Kim Ha-neul and Yoon Kye-sang, 〈Your Wedding〉, starring Park Bo-young and Kim Young-kwang, and 〈Goodbye Single〉, starring Kim Hye-soo, are drawing the interest of app users with impactful scenes.

The world’s first short form exclusive movie/drama platform ‘SERO’ continues its promotion for new members, offering a discount on the monthly subscription fee from 8,900 won to 3,900 won, a reduction of about 43%, during the Lunar New Year holiday. Unlike other short form platforms where viewers need to spend about 20,000 to 30,000 won to watch an entire series, 'SERO' continuously runs events allowing viewers to watch entire series for just 500 won. Furthermore, those who sign up now will have the opportunity to watch two entire series for free and receive one free episode for inviting friends, capturing consumers' attention. By 2025, Koreans are expected to use an average of 3 to 9 subscription services, spending about 40,000 to 80,000 won on average per month, and 'SERO' aims to alleviate the burden of high monthly subscription fees through ongoing discount promotions.