"NCT Jeno and Jaemin Rise" TakeOneCompany Launches K-Pop Short Form Platform 'KITZ' on the 16th

The Era of 'Premium Short Form' Aimed at Global Fandom Begins... Confident in Cinematic Visuals

Short form platform KITZ image
Short form platform KITZ image

◆ High-Quality Short Form Dramas Featuring K-POP Artists TakeOneCompany is introducing a new type of short form platform featuring K-POP artists as leads. TakeOneCompany announced on the 2nd that it will officially launch the global K-POP short form platform 'KITZ' on January 16.

'KITZ' is an abbreviation for 'Kinema Shortz', aiming for premium short form content with cinematic visuals and solid storytelling, reminiscent of watching a movie. Unlike existing provocative and light short form dramas, it plans to offer global fans deep immersion and new experiences through works featuring top-tier domestic production teams and K-POP artists acting directly.

◆ 'Wind Up' Starring NCT Jeno and Jaemin as the Launch Title The first premium short form drama to be released alongside the service launch is 〈Wind Up〉, starring NCT's Jeno and Jaemin. Co-produced by TakeOneStudio and SM Entertainment, this work depicts the sparkling and pure friendship between a high school baseball pitcher who cannot throw strikes and a transfer student who claims to be his manager. Directed by Kim Sung-ho, who has been recognized for his delicate directing skills through Netflix series 〈Move to Heaven: I Am a Collector of Relics〉 and KBS2 〈The Real Deal〉, it is highly anticipated.

◆ A Glamorous Lineup and Enhanced Global Convenience In addition to 〈Wind Up〉, a variety of lineups are prepared. Viewers can also enjoy general short form dramas such as 〈Do You Want to Work Overtime?〉, starring iKON's Koo Jun-hoe, and 〈Sonny's Competition〉, featuring Cha Sun-woo and SF9's Jooho. Additionally, within the first quarter, diverse genres of content such as human SF 〈Jump Boy LIVE〉, interactive drama 〈Kill the Romeo〉, and fake documentary sitcom 〈The CEO is Lonely〉 will be released sequentially.

KITZ supports a total of 11 languages including Korean, English, Japanese, and Chinese for global fandom. The monetization model is tailored to the characteristics of short form dramas, offering some episodes for free, while subsequent episodes can be viewed through paid subscriptions or by watching ads in a hybrid format.

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