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“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

Seventy percent of foreigners in 30 countries are positive about Hallyu K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly
The Current Status of Global K-Culture: An In-Depth Analysis of the '2026 Overseas Hallyu Reality Survey' According to the results of the '2026 Overseas Hallyu Reality Survey' released by the Ministry of Culture, Sports and Tourism, seven out of ten foreigners worldwide showed overwhelming...
BTS, From Idols to Artists… the Intense Growing Pains of BTS’s 7 Members in “Arirang”

BTS, From Idols to Artists… the Intense Growing Pains of BTS’s 7 Members in “Arirang”

With their 5th full-length album, “Arirang,” BTS takes its 7th No. 1 on the Billboard 200. A “BTS 2.0” declaration that breaks the mold of idol music and aims to top the Hot 100 with the title track “Swim.”
'BTS' ('BTS'), the evolution of an 'artist' proven through the 5th full-length album 'Arirang' ('ARIRANG') The group 'BTS' ('BTS') kicked off its journey as a true 'artist' with an overwhelming debut, completely shattering the mold of conventional idol music through its 5th full-length album...
[Corporate Issue] BTS Comeback Fever Continues…Dreamage’s “In the Seom” Offline Event Held in Seochon

[Corporate Issue] BTS Comeback Fever Continues…Dreamage’s “In the Seom” Offline Event Held in Seochon

Runs for two days from April 10…Pre-registration and plenty of on-site goods benefits
BTS celebrates their comeback with Dreamage—its special offline event is officially announced Dreamage, a game business affiliate of HYBE, is hosting a special offline event for the global group BTS to celebrate their comeback, centered on the mobile match-3 puzzle game In the Seom with BTS.
New York Yankees vs. San Francisco Giants, 2026 MLB Opening Day on Netflix—March 26 Live!

New York Yankees vs. San Francisco Giants, 2026 MLB Opening Day on Netflix—March 26 Live!

Netflix’s first live MLB broadcast.
Netflix will stream live the 2026 MLB Opening Day matchup between the New York Yankees and the San Francisco Giants on Thursday, March 26 at 9:00 AM at Oracle Park in San Francisco, California, USA. All eyes are on this—especially because it’s Netflix’s first ever live MLB broadcast.
BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

On March 21, ‘BTS Comeback Live: Arirang’ took place. The live broadcast—made in collaboration between BTS , which helped kick-start the K-pop phenomenon, and global OTT platform Netflix—ranked No. 1 in 77 countries, and it also landed within the top three across all other service countries,...
A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

On March 21, “BTS Comeback Live: Arirang” took place. The live broadcast, a collaboration between BTS (who helped open the door to the K-pop craze) and the global OTT platform Netflix, ranked #1 in 77 countries as of the March 23 tally, and also placed in the top three across every other country...
[Culture &] BTS Surges Past 4 Million Copies in Just 3 Days…Aiming for No. 1 Worldwide on Spotify

[Culture &] BTS Surges Past 4 Million Copies in Just 3 Days…Aiming for No. 1 Worldwide on Spotify

A new debut-era record for the biggest first-week sales. After launching straight to No. 1 on Japan’s Oricon, the album is also expected to dominate key UK/US Billboard charts—confirming its status as a global pop phenomenon.
'BTS', With Their 5th Album 'ARIRANG' Surpassing '4 Million Copies'. . . Topping a Global Record Group 'BTS' announced their triumphant return to the global music market with their full-length studio album 'ARIRANG', released after 3 years and 9 months.
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'. “We will not stop, we will move forward”… The message of the title track ‘SWIM’ On the 19th, their agency Big Hit Music...
BTS to Release Their 5th Studio Album 'Arirang' on March 20... Title Track is 'SWIM'

BTS to Release Their 5th Studio Album 'Arirang' on March 20... Title Track is 'SWIM'

Global Producers Including Diplo and Ryan Tedder Participate... Live Broadcast of Gwanghwamun Performance on Netflix on the 21st
The group BTS will release their 5th studio album 'Arirang' on the 20th. This album contains a love for life and a determination to keep moving forward without stopping. ⬦ Packed with 14 Tracks Including Title Track 'SWIM'. . .
Hwasa's 'Good Goodbye' Music Video Surpasses 100 Million Views... A Personal Milestone of 4th Record

Hwasa's 'Good Goodbye' Music Video Surpasses 100 Million Views... A Personal Milestone of 4th Record

A remarkable achievement just over three months after its release... The special synergy with Park Jung-min resonated
Singer Hwasa has solidified her position as a unique solo artist by creating another mega hit. ◆ 4th 100 Million Views. . . Unstoppable Popularity As of 9:20 AM on the 30th, Hwasa's 'Good Goodbye' music video has surpassed 100 million views on YouTube.