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Jennie’s ‘Dracula’ Returns to No. 10 on Billboard ‘Hot 100’ as Short-Form Takes Off

Jennie’s ‘Dracula’ Returns to No. 10 on Billboard ‘Hot 100’ as Short-Form Takes Off

A collaboration remix with Tame Impala climbs four spots from the previous week, powered by short-form buzz, and lands back in the top 10.
A mesmerizing icon that has swept up the global pop scene, ‘Jennie’ ‘Dracula’, born from a bold encounter with Tame Impala, has once again smashed into ‘Billboard’. It’s a shining moment for ‘Jennie’—a presence so distinct that goes beyond a mere K-pop star, reshaping the landscape of popular music...
| James choi
aespa sweeps No. 1 on global K-chart “integrated Melon” after beating BTS, which takes No. 2

aespa sweeps No. 1 on global K-chart “integrated Melon” after beating BTS, which takes No. 2

With its studio album “LEMONADE” (2nd full-length), it dominates daily, weekly, and monthly charts—then dethrones BTS to claim the inaugural top spot on the integrated chart
A syndrome that engulfed Asia, aespa charges ahead without pause The throne of an enormous integrated music chart has been decided. The protagonist is the group aespa. On music indices spanning Korea, China, and Japan at an unprecedented scale, the group planted its flag at the top with...
| James choi
Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Hive’s official stamp rally, K-beauty experiences, and a variety of traditional performances will greet visitors.
Busan, a holy site for global fandoms, and the “Welcome Center” at its heart The Busan Metropolitan City and the Busan Tourism Organization will operate a once-in-a-generation hospitality hub at Busan Station’s “Busan Eurasia Platform” from the 5th to the 21st.
| James choi
BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

“Arirang” erupts in singalongs across the United States, with an eye-popping per-show haul of 18.2 billion won.
The masterpiece of BTS that breaks borders, “Arirang” that swallowed the North American continent The history of global pop is being rewritten. The group BTS has sparked an unprecedented cultural tectonic shift across North America with its world tour “Arirang”.
| James choi
Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

The Swedish pop star returns to Billboard with a comeback driven by the “Symphony” meme, marking the first time an artist who has collaborated with BTS and TWICE will perform solo in South Korea.
“Global pop icon” Zara Larsson’s first solo Korea date proves her overwhelming presence Swedish-born pop prodigy “Zara Larsson”, who has swallowed up music charts around the world, finally takes the stage in Korea.
| James choi
A Classroom Turns Into a Bloodbath Survival Story: The “Jiwoohak” and “Girigo” Craze Expands the “Dark Academy” Genre Built on Endless Competition

A Classroom Turns Into a Bloodbath Survival Story: The “Jiwoohak” and “Girigo” Craze Expands the “Dark Academy” Genre Built on Endless Competition

From “Jiwoohak” to “Girigo,” K-academy fare morphs into bite-your-fingers survival drama. The bleak reality inside a classroom reduced to a ladder of class and violence
The end of romance—classrooms become a blood-red survival fight. . . The world gets hooked on 'Girigo' No more romance of first love is breathing in classrooms. A strange app appears on smartphone screens, turning teenagers’ daily lives into a brutal survival game.
| James choi
HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

HeartsToHearts’ “RUDE!” MV Surpasses 100 Million Views, Proving Global Breakout Status

HeartsToHearts, which has dominated global charts including Spotify, hits 100 million views for “RUDE!”; an unstoppable mainstream run that includes stages at college festival venues
“HeartsToHearts,” Proof of a global syndrome. . . “RUDE. ” Surpasses 100 Million Views “SMEntertainment” girl group “HeartsToHearts”’ megahit track “RUDE. ” (RUDE. )’s music video surpassed “100 million views” on YouTube, demonstrating overwhelming global impact. Released simultaneously worldwide on Feb.
| James choi
Paramount Unveils “Bong” Shaped Popcorn Tins for “Scary Movie 6,” Raising the Bar for Wild Merch That’s Got Theaters and Fans Reacting

Paramount Unveils “Bong” Shaped Popcorn Tins for “Scary Movie 6,” Raising the Bar for Wild Merch That’s Got Theaters and Fans Reacting

A daring design in the form of a glass water-pipe made for smoking… “A popcorn tin the theaters can’t handle” After noise-marketing rumors are swept aside, director Michael Tiddes personally signs off: “This is real!” North America release set for June 5… Wayan brothers, Anna Faris, and Regina Hall return as the franchise’s original lineup after 26 years
| Yangsimoh
BTS Side by Side…“Baby Shark” Logs a Record Wait for 1 Billion Streams on Spotify

BTS Side by Side…“Baby Shark” Logs a Record Wait for 1 Billion Streams on Spotify

Character First to Join Spotify “Billions Club”…Riding a YouTube 16.9 Billion View Hit, the Breakout Powered the Global Soundtrack Market Too
The power of unprecedented K-content, as it enters the “Billions Club” The global mega hit “Pinkfong Baby Shark” (hereafter referred to as “Baby Shark”) has set a milestone by surpassing cumulative streaming of 1 billion on “Spotify”, the world’s largest music platform.
| James choi
Ahn Hyo-seop x Khalid Release New Collaborative Song Today (22nd) — Targeting the Global Music Market

Ahn Hyo-seop x Khalid Release New Collaborative Song Today (22nd) — Targeting the Global Music Market

As part of Music Cow and Roc Nation’s “fandom project,” the new single “Something Special” will be released worldwide simultaneously at 1 p.m. on the 22nd Khalid’s first officially collaborated Korean artist was directly selected by Ahn Hyo-seop himself, completing a smooth R&B harmony Riding on the “K-pop Demon Hunters” craze, the global move draws attention—special messages will open via Melon and Genie, and the MV will be released in June
Actor Ahn Hyo-seop is teaming up with world-renowned R&B singer Khalid to take on the global music market. First Korean partner personally chosen by Khalid The agency The Present Company said on the 22nd that a collaboration single, “Something Special,” by actor Ahn Hyo-seop and world pop star...
| Seongchan Eol