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Kim Jae-joong steps up as architect of K-music ecosystem; global market MU:CON opens Sept. 2

Kim Jae-joong steps up as architect of K-music ecosystem; global market MU:CON opens Sept. 2

Showcases by 42 acts and conference sessions will draw music professionals from South Korea and abroad to Sangam and Yongsan.
Kim Jae-joong to deliver K-music keynote as MU:CON 2026 unveils 42 acts Event runs Sept. 2-4 at Cube Convention Center, with new AI music open session and convergence matching program Global music market evolves, raising questions about K-pop's future MU:CON 2026 (MU:CON 2026), set to reshape the...
KCON LA 2026 doubles viewership as fan base among fans in their 40s triples

KCON LA 2026 doubles viewership as fan base among fans in their 40s triples

An analysis of Mnet Plus users found that viewership among teens rose 1.9-fold, while women accounted for 85% of users.
Viewership doubled from a year earlier, while women accounted for 85%, underscoring the diversification of K-pop's audience Middle-aged fans return to K-pop, driving an extraordinary trend across North America The global K-pop festival KCON LA 2026 set an unprecedented attendance record, creating a...
CJ’s Lee Jae-hyun, Miky Lee spotted in LA with UMG chairman as 30-year K-pop ambitions come to life

CJ’s Lee Jae-hyun, Miky Lee spotted in LA with UMG chairman as 30-year K-pop ambitions come to life

They met with UMG Chairman Lucian Grainge at KCON LA 2026 on the 16th to discuss a vision for the global entertainment industry.
Global music empire meets K-culture pioneer, reshaping the entertainment landscape Lee Jae-hyun, chairman of CJ Group, and Vice Chair Miky Lee met with top executives of Universal Music Group , the world’s largest music company.
[Photo &] Goyang Con: BTS and Lim Young-woong choose Goyang as 980,000 fans flood in for 15.4 billion won in rental fees

[Photo &] Goyang Con: BTS and Lim Young-woong choose Goyang as 980,000 fans flood in for 15.4 billion won in rental fees

Amid construction delays at Seoul’s Olympic main stadium, Goyang Comprehensive Stadium sees a rebound benefit as a string of big-name shows—including Big Bang, Post Malone and The Weeknd—are set to hit in the second half
Goyang, in Gyeonggi Province, has firmly cemented itself as one of South Korea’s premier live-music strongholds. With a severe shortage of large concert venues triggered by the remodeling of Seoul’s Olympic main stadium, 'Goyang Comprehensive Stadium' is reaping outsized ripple effects as top-tier...
BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

Major landmarks, including Rockefeller Center and cultural facilities, were taken over as large-scale dance performances and experience booths drew huge crowds.
K-pop kings who swallowed up New York’s Manhattan… The whole city turns into a massive 'Arirang' festival Global pop icons 'BTS' have perfectly taken over New York, the world’s crossroads. Beyond a mere concert, the offline fan event 'The City New York' transformed the entire city into a theme park...
Huh Yunjin and Ha Yerin Captivate Hollywood… Variety Names Them Among Its Next-Gen Four

Huh Yunjin and Ha Yerin Captivate Hollywood… Variety Names Them Among Its Next-Gen Four

HYBE-affiliated KATSEYE and Cortis are included… spotlighting key talent aged 18 to 28
K-culture pushes into global territory… four next-generation icons that captivated Hollywood A quartet of Korea-based artists—LE SSERAFIM’s Huh Yunjin, actor Ha Yerin, KATSEYE and Cortis—fully won over the heart of the global entertainment industry: Hollywood.
TXT, after Yeonjun and Son Heung-min, set to take the mound at Dodger Stadium… set for first pitch on the 13th

TXT, after Yeonjun and Son Heung-min, set to take the mound at Dodger Stadium… set for first pitch on the 13th

Yeonjun will throw the ceremonial first pitch at the Dodgers’ game against the Milwaukee Brewers on the 13th (local time)… and will also help headline the team’s “Korean Cultural Heritage Night” stage.
“Global pop star” to take over the mound… a powerful synergy between sports and K-culture Yeonjun of the group “Tomorrow X Together” is set to take the mound at the heart of Major League Baseball : “Dodger Stadium.
Cortis Takes Over the ‘Lollapalooza’ Stage in the U.S., Wowing 50,000 Fans in 40 Minutes

Cortis Takes Over the ‘Lollapalooza’ Stage in the U.S., Wowing 50,000 Fans in 40 Minutes

Joosi J and the new song ‘Motion’ team up for a joint stage… 167,000 people worldwide watch the 11-track live performance at the same time
The group 'Cortis' completely seized the stage at the world-class music festival 'Lollapalooza Chicago' in Chicago, bringing about 50,000 attendees to a frenzy of excitement. On the 1st , according to its agency 'HYBE MUSIC', 'Cortis' poured out nonstop, explosive energy for about 40 minutes that...
KiiiKiii Named Gangnam District's First Promotional Ambassadors of Its 9th Elected Administration Before Aug. 10 Comeback

KiiiKiii Named Gangnam District's First Promotional Ambassadors of Its 9th Elected Administration Before Aug. 10 Comeback

Attended an appointment ceremony at Gangnam District Office on the 24th; will serve two years promoting the district's policies, culture and tourism as the face of the K-culture hub and returns with new album 'WhyKiiiKiii' on Aug. 10.
K-pop group KiiiKiii has been appointed the first promotional ambassadors of Seoul's Gangnam District under its ninth elected administration, Seoul's Gangnam District Office said on the 24th. Seoul's Gangnam District Office on the 24th appointed the five-member Starship Entertainment group KiiiKiii...
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched Scale The Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.