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BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

In collaboration with the Las Vegas Tourism Authority, launches the largest-ever campaign, “GLOBAL THE CITY 2.0” Using the theme of the regular 5th album “ARIRANG,” adorns the exterior of a major performance venue’s Sphere and broadcasts outdoor ads across the Strip Ahead of four performances at the Allegiant Stadium, a double celebration as BTS will headline the 2026 FIFA North & Central America World Cup Final Halftime Show
Las Vegas, Nevada’s major concert venue, the ‘Sphere,’ is set to transform with the theme of ‘ARIRANG’ in celebration of BTS’s world tour concert. Launching GLOBAL THE CITY 2.0 and Sphere decorations On the 15th, its agency, BigHit Music, announced the detailed operating plan for the offline event...
US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

Running “The City” at the largest scale ever to match BTS’s concert schedule. From Sphere light-up to food tours, the entire city is transformed into a venue for an all-out celebration
The enormous US Las Vegas landmark 'Sphere' is taken over in a red glow themed around BTS’s regular 5th album 'ARIRANG'. 'The City Las Vegas', the biggest-ever downtown-linked campaign that spans the entire city, promises an overwhelming visual experience to fans around the world.
BTS Confirmed as Headliner for First-Ever World Cup Final ‘Halftime Show’!

BTS Confirmed as Headliner for First-Ever World Cup Final ‘Halftime Show’!

Madonna and Shakira Co-Headline…Global Attention Focuses on the World’s Stage at the World Cup Final for the First Time Ever
'BTS', Awarded the Headliner Spot for the 'North America-Central America World Cup' Final 'Halftime Show' 'BTS' will take the stage alongside 'Madonna', 'Shakira' at the 2026 'North America-Central America World Cup' Final, where all eyes of soccer fans worldwide are on them, showcasing the...
BTS Takes Over Latin America… Brazil and Mexico Overtake Korea in Streaming

BTS Takes Over Latin America… Brazil and Mexico Overtake Korea in Streaming

Streaming Surpasses Korea—Mexico Even Sells Out 150,000 Seats. Expansion of South America Tours Including Peru and Chile
BTS’ fans take over Latin America: reshaping the global music market The group ’BTS’ is proving explosive popularity in the Latin America market, shaking up the landscape of the global music industry. The ’ARIRANG’ world tour show held in Mexico recently drew a stunning crowd of 150,000 viewers in...
[Photo&] BTS Returns After 10 Years—Mexico City Draws 150,000 Fans in a Frenzy… Economic Impact Worth 150 Billion Won

[Photo&] BTS Returns After 10 Years—Mexico City Draws 150,000 Fans in a Frenzy… Economic Impact Worth 150 Billion Won

A world-class stage proven by a performance that blends local culture and an economic effect of 158.6 billion won (₩158.6 billion).
A Miraculous Mexico City Return After 10 Years, Powered by 150,000 Fans Top global artists, 'BTS', fully captivated Mexico City after 10 years and 10 months. The 'ARIRANG' world tour shows in Mexico City held on the 7th and on the 9th through 10th drew a total of 150,000 attendees—selling out all...
The Weeknd Confirmed to Perform in South Korea for the First Time in 8 Years…October to Host a 100,000-Person-Scale “HyundaiCard SuperConcert 28”

The Weeknd Confirmed to Perform in South Korea for the First Time in 8 Years…October to Host a 100,000-Person-Scale “HyundaiCard SuperConcert 28”

Large pop performances on October 7–8 at Goyang Sports Complex Stadium in Gyeonggi-do, featuring Coldplay and Bruno Mars The Weeknd-led stadium tour driving mainstream popular music—50 million Spotify streams and topping Billboard charts NOL (NOL) tickets: ModernCard members get early access starting the 20th…Creepy Nuts join as the opening guest
Pop star The Weeknd is meeting Korean audiences for the first time in eight years. For the third time ever, a SuperConcert at a 100,000-person scale HyundaiCard announced on the 11th that it will hold “HyundaiCard SuperConcert 28 The Weeknd” at 7:45 p. m.
BLACKPINK’s Lisa to Take the Stage at the 2026 World Cup Opening Ceremony…First K-pop Female Solo Act

BLACKPINK’s Lisa to Take the Stage at the 2026 World Cup Opening Ceremony…First K-pop Female Solo Act

Performs at the SoFi Stadium in Los Angeles, U.S., with Katy Perry…Proving K-pop’s status following Jung Kook of BTS
‘BLACKPINK’s Lisa,’ Proof of a Global Pop Star… Takes Control of the World Cup Stage as the First K-pop Female Solo Act ‘Lisa,’ the member of the girl group BLACKPINK and a global icon, will step onto the ‘opening ceremony’ stage of the ‘2026 North & Central American World Cup,’ capturing the...
The Night of Las Vegas Burning in Red Light, BTS…Mega Festival ‘The City’

The Night of Las Vegas Burning in Red Light, BTS…Mega Festival ‘The City’

Starting on the 20th, a World Tour ‘Arirang’-linked event will be held…The entire city transforms into a giant theme park, with fireworks in the forecast
The global top-tier group ‘BTS’ turns the entire ‘Las Vegas’ area into a massive stage for a festival. A Desert Miracle Lit Up in Crimson, ‘BTS The City Las Vegas’ On the 8th, their agency, BigHit Music, announced that it will boldly hold a massive offline fan event ‘BTS The City Arirang—Las Vegas’...
'COME BACK' by BABYMONSTER Releases New Song 'CHOOM'…Announces a Massive World Tour

'COME BACK' by BABYMONSTER Releases New Song 'CHOOM'…Announces a Massive World Tour

With an addictive new track in tow, they kick off their second world tour on the global stage starting in June
YG Entertainment’s next-generation star, 'BABYMONSTER,' is back in dazzling fashion with its third mini album, 'CHOOM,' ready to shake the world. YG’s Global Power Move: BABYMONSTER’s New Album 'CHOOM' Out Now The girl group 'BABYMONSTER' under YG Entertainment will make a triumphant, all-at-once...
Driving Hundreds of Kilometers for a “BTS Tampa Concert” in Person! Full Video of an American Older Couple’s “Concert Road Trip Vlog”!

Driving Hundreds of Kilometers for a “BTS Tampa Concert” in Person! Full Video of an American Older Couple’s “Concert Road Trip Vlog”!

The story of an American older couple who took the plunge with a long-distance drive from Tennessee to Tampa—and the transcendent sense of unity among BTS fandom
BTS Tampa Concert, Full Video of an Older Couple’s Road Trip VlogOn April 25, 2026, at Raymond James Stadium in Tampa, Florida, ‘BTS’ kicked off its ‘Arirang World Tour’ with a spectacular opening match. To witness this historic moment, the journey of an American older couple—who drove hundreds of...