Search results for "Brand Power"

On August 28, 2025, the '7th Newsis Hallyu Expo' will be grandly held at the Lotte Hotel Crystal Ballroom in Sogong-dong, Seoul. This expo is establishing itself as an important platform to promote Korean culture and arts to the world.

BLACKPINK member Jennie's unique phrase t-shirt worn during her Paris trip has become a hot topic, recording a surge in sales. The t-shirt, featuring the bold message 'Did you get shot in the head? My dad is good at shooting' along with the Korean phonetic spelling 'kkabujimara', once again proves...

BLACKPINK's Jisoo adorned the stage at the Paris concert in a specially made outfit by Dior, once again drawing attention to the unique partnership between K-pop artists and global luxury brands. This collaboration, in which Dior's Creative Director Jonathan Anderson was directly involved, is being...

The experiential pop-up store of group BTS has proven the creative planning power of K-pop content by winning a prestigious design award.The agency Big Hit Music announced on the 31st that 'BTS Pop-Up: Monochrome' has won the Grand Prize in the Brand & Communication Design category at the renowned...

SHINee's Key is returning with his 3rd regular album HUNTER. This album, which will be released on August 11 at 6 PM through various music sites, consists of a total of 10 tracks that will showcase Key's more mature musical world.

The action RPG 'Elden Ring', which won the GOTY in 2022, is making history in the gaming industry once again. Bandai Namco Entertainment Korea announced on the 28th that the Elden Ring DLC 'Shadow of the Golden Tree' has surpassed 10 million in global cumulative sales.

Singer Lee Hyori stirred up attention by candidly sharing her donation philosophy in the JTBC special documentary 'Hyeja's Garden More Beautiful than Heaven' aired on the 27th. In a conversation with actress Kim Hye-ja, Lee confessed her complex feelings about donations, saying, 'When I earn a lot...

BTS Jungkook's solo debut song 'Seven' has achieved an unprecedented record by entering the Billboard Global Chart for the 104th and 105th weeks in a row, writing a new history for Asian solo artists. According to the chart released by Billboard on July 26, 'Seven' ranked 156th on the 'Global 200'...

BTS Jimin has proven the unchanging love of global fans by overwhelmingly ranking No. 1 in the July idol personal brand reputation.In the July idol personal brand reputation survey announced by the Korean Corporate Reputation Research Institute, Jimin recorded the top spot, significantly ahead of...

Canadian global pop star Justin Bieber has debuted at No. 2 on the Billboard 200 chart with his surprise album 'SWAG', setting an astonishing streaming record. Released unexpectedly on July 11, this 21-track album recorded 198.