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SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

SM Holds a 10km Running Event Where Artists and Fans Run Together—First Held on Oct. 3

The 10km course runs through Incheon’s Wangs‌an Marina Port, followed by a special stage by affiliated artists after the race ends.
A first-of-its-kind experiment in the entertainment industry: a 10km running track shared by artists and fans South Korea’s leading K-pop agency ‘SM Entertainment’ is launching an unusual offline project that lets its affiliated artists and fan fandom breathe together beyond physical limits. On Oct.
LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

Entering Billboard’s ‘Hot 100’ for a fifth consecutive week, the track’s hard-hitting beats and offbeat sound point to a long run on the charts
HYBE’s girl group alliance enters Billboard’s ‘Hot 100’ for 5 straight weeks… What 100 million Spotify streams means A massive project brings together three girl groups representing labels under HYBE: ‘LE SSERAFIM’, ‘ILLIT’, and ‘KATSEYE’, shaking up the global pop market’s landscape.
NewJeans Agency ADOR Launches Its First Domestic Boy Group Audition, Starting With Those Born in 2007

NewJeans Agency ADOR Launches Its First Domestic Boy Group Audition, Starting With Those Born in 2007

Kicking off in Seoul on Aug. 1, the label will tour seven cities nationwide—its first Korea-only event under the HYBE umbrella.
"NewJeans" to follow a "boy group" hunt… ADOR holds first-ever seven-city tour in South Korea ADOR, a label under HYBE that has reshaped the global K-pop market, will for the first time since its founding hold a "boy group audition" exclusively in South Korea.
'Real Voices' Behind PLAVE and IsegyeIdol… Why the Korea Music Performers Association Is Signing Up One After Another

'Real Voices' Behind PLAVE and IsegyeIdol… Why the Korea Music Performers Association Is Signing Up One After Another

With newcomers such as Vident joining as actual vocal performers, the Korea Music Performers Association plans to further strengthen protections for virtual performers' rights
A Rebellion by 'Real Main Characters' Beyond the Shadow… Vocalists Push for Their Rights in Full Swing As virtual reality acts—virtual idols—have taken root as mainstream in the world of popular music, the actual vocal performers who had been hidden behind the avatars are stepping forward to secure...
'Godzilla' Korean-American actress Kaylee Hottle dies tragically at 18 in speeding-vehicle crash

'Godzilla' Korean-American actress Kaylee Hottle dies tragically at 18 in speeding-vehicle crash

In Maryland, she was killed after a speeding car left the roadway, marking the loss of an actress who helped raise awareness of hearing disabilities
'Kaylee Hottle' Dies at 18… Tragedy of a Korean-origin rising star who broke into Hollywood Korean deaf actress 'Kaylee Hottle', who left an indelible impression with her irreplaceable presence in the 'Godzilla' blockbuster series, has died in a tragic accident at an early age of 18.
Lee Soo-man’s First Girl Group A2O May Tops China’s QQ Music Charts… to Take the Stage in Macau Next Month

Lee Soo-man’s First Girl Group A2O May Tops China’s QQ Music Charts… to Take the Stage in Macau Next Month

With the new song “Love Got Me Ooh,” it reinterprets ’90s pop sensibilities—set to attend TMEA on Aug. 16.
The return of K-pop’s godfather—and the sudden surge of ‘A2O May’ that swept the continent A rookie girl group, ‘A2O May,’ planned with ambition by ‘Lee Soo-man,’ the former top executive producer who led K-pop’s globalization, has hit the Chinese-language music market with a debut that has the...
3만 5천 won Tickets Sell Out Too…Backstage Tour Craze Sweeps Performance Venues, Secrets and Air Beyond the Curtain

3만 5천 won Tickets Sell Out Too…Backstage Tour Craze Sweeps Performance Venues, Secrets and Air Beyond the Curtain

Seongnam Arts Center, Sejong Center for the Performing Arts, and other major venues have evolved their tours with behind-the-stage access, rehearsal-room reveals, and hands-on programs—igniting runaway popularity
Secrets beyond the curtain, stealing the audience’s curiosity The iron gate that had been tightly shut behind the stage has opened. The era of passively admiring completed art is over. The performing arts world now faces a new paradigm—'Backstage Tour'—an exploration of what lies behind the stage.
'Back-Upward Hit' Myth: Brave Girls (BBGIRLS) Eyes Summer Queen With New Song 'Body Wave'

'Back-Upward Hit' Myth: Brave Girls (BBGIRLS) Eyes Summer Queen With New Song 'Body Wave'

Brave Girls, the stars of 'Rollin,' are set to drop a new track with crisp, tropical sound this summer—signaling a heavy impact on the music scene.
Brave Girls make a full return to 'Summer Queen,' throwing down a weighty challenge that shakes up the music landscape The girl group Brave Girls is reshaping the balance of summer once again. According to its agency, GLG, the group released its new single, 'Body Wave ,' in a surprise drop on the...
TXT Yeonjun of the U.S. Federal Reserve? Breaks 730,000 Copies in Initial Sales for New Release…Biggest Solo Star Record This Year, Unveils New Song on Seong Si-kyung’s “The Seasons”

TXT Yeonjun of the U.S. Federal Reserve? Breaks 730,000 Copies in Initial Sales for New Release…Biggest Solo Star Record This Year, Unveils New Song on Seong Si-kyung’s “The Seasons”

TXT Yeonjun, who set the highest sales for a solo artist this year with a new release, appears on Seong Si-kyung’s “The Seasons” and unveils behind-the-scenes stories from his legendary trainee days and a stage of a new song
“730,000 copies” marks a new milestone as solo artist “Yeonjun” proves the explosive impact The core member of the group “Tomorrow X Together” , “Yeonjun”, has set a new benchmark in the music industry as a solo artist.
'7 Million View Duo' Kian84 and Kangnam Surprise-Release City Pop Track ‘Chicken and Her'

'7 Million View Duo' Kian84 and Kangnam Surprise-Release City Pop Track ‘Chicken and Her'

Kian84’s new song, ‘Chicken and Her,’ is released without notice on the 16th.
From ‘webtoon writer’ to ‘city pop artist’… Kian84 and Kangnam launch a provocative bid to keep the 7 million-view legend alive Kian84, the unmistakable character that has built a one-of-a-kind presence in pop culture, has thrown a challenge into the official music streaming market.