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[Corporate Issue] BTS Comeback Fever Continues…Dreamage’s “In the Seom” Offline Event Held in Seochon

[Corporate Issue] BTS Comeback Fever Continues…Dreamage’s “In the Seom” Offline Event Held in Seochon

Runs for two days from April 10…Pre-registration and plenty of on-site goods benefits
BTS celebrates their comeback with Dreamage—its special offline event is officially announcedDreamage, a game business affiliate of HYBE, is hosting a special offline event for the global group BTS to celebrate their comeback, centered on the mobile match-3 puzzle game In the Seom with BTS.
| James choi
[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

To mark the release of BTS’ new album, “The City Arirang”…a drone show and media façade that lit up landmarks around the world—from the London Eye to the Sungnyemun Gate!
BTS’s mega-scale project celebrating the release of their new album has, beyond Seoul, turned major cities worldwide—such as New York and London—into vivid media showcases.On the 26th, the agency BigHit Music said that the BTS comeback celebration project ‘BTS The City Arirang ’ has expanded into a...
| James choi
Netflix Live Broadcast ‘BTS Comeback Live: ARIRANG’ Reached 18.4 Million Viewers Worldwide!

Netflix Live Broadcast ‘BTS Comeback Live: ARIRANG’ Reached 18.4 Million Viewers Worldwide!

As Netflix’s first-ever live event broadcast from South Korea, it ranked in the weekly TOP 10 across 80 countries and took #1 on the weekly charts in 24 countries.
While it is being recognized as a cultural event that introduced the beauty of Korea to the world, it has been reported that, during just that one day of the live broadcast, 18. 4 million viewers worldwide enjoyed BTS’s comeback stage through Netflix.
| Joo Seong-cheol
[Culture &] Lee Mikyung, Vice Chair of CJ, “K-Culture Godmother” Chosen by Hollywood’s U.S. Media

[Culture &] Lee Mikyung, Vice Chair of CJ, “K-Culture Godmother” Chosen by Hollywood’s U.S. Media

U.S. media: “The success of K-culture is the result of decades of meticulously designed work”… Spotlight on the key figure who guided the leap from DreamWorks investment to global masters
'K-Culture', the Architect of Globalization, Spotlight on Vice Chair 'Lee Mikyung'U. S. entertainment outlet 'The Hollywood Reporter' named Lee Mikyung, Vice Chair of the CJ Group, as the key figure behind K-culture’s global rise.
| James choi
[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

A global phenomenon that makes its four-year service break feel front-and-center… Captures the top spot in non-English shows across 24 countries and tees up a new documentary
The Comeback of a Global King—Takes Over the World with a Full-Group Stage After Four YearsThe group ‘BTS’ announced a flawless return after about ‘a four-year service break’. The free performance ‘BTS COMEBACK LIVE: ARIRANG’ held at Seoul’s Gwanghwamun Square on the 21st to celebrate the release...
| James choi
BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

BTS Holding Camcorders, and a Second Family… What the Production Team Says About ‘BTS: The Return’

On March 21, ‘BTS Comeback Live: Arirang’ took place. The live broadcast—made in collaboration between BTS , which helped kick-start the K-pop phenomenon, and global OTT platform Netflix—ranked No. 1 in 77 countries, and it also landed within the top three across all other service countries,...
| Seongchan Eol
[Photo&] Gong Yoo Enchants Italy… A Full House in 3 Minutes at the “Florence Korea Film Festival” Invitation Event

[Photo&] Gong Yoo Enchants Italy… A Full House in 3 Minutes at the “Florence Korea Film Festival” Invitation Event

A masterclass at the Florence Korea Film Festival. Fans from the U.S. and France joined the line that had formed since 6:00 a.m., showcasing its global appeal.
The power of K-content that took over Florence, Italy — Actor Gong Yoo’s masterclassActor "Gong Yoo" set Florence, Italy, on fire. Attending the 24th "Florence Korea Film Festival", he looked at the packed seats and said, "I didn’t know I’d receive this kind of overwhelming love in Italy," clearly...
| James choi

"Welcome, First Time in Korea?" Returns After 6 Months... DinDin's Comeback After 5 Years and Major Overhaul

"Host System" Abolished, Declaring an Authentic "Evolved Travel"
Original Members DinDin and Veteran Kim Jun-hyun MC Team... "We Will Create a Golden Era Again"
First Traveler "Eiffel Tower Celebrity" Paco to Oscar-Winning Directors, a Glamorous Lineup
MBC Every1's flagship entertainment program and the original foreigner travel program "Welcome, First Time in Korea. " (hereafter "Welcome") has returned with a completely new look after a 6-month reorganization.
| Yangsimoh
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
[Culture&] Gong Yoo and Yeon Sang-ho make an entrance... The Florence Korea Film Festival ignites Italy

[Culture&] Gong Yoo and Yeon Sang-ho make an entrance... The Florence Korea Film Festival ignites Italy

The K-movie craze proven by the sold-out opening film. Local dignitaries continue to visit various events including the Gong Yoo special exhibition.
K-content's foothold in Europe, '24th Florence Korea Film Festival' opensFlorence, Italy has become hot with Korean films. The local prestigious Korean cultural festival, '24th Florence Korea Film Festival', had a glamorous opening at the La Compagnia theater on the 19th .
| James choi