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BTS’s Gwanghwamun concert and a new album launch help drive merchandise sales up 430%… spillover effects also boost food and fashion

With their 5th full-length album, “Arirang,” BTS takes its 7th No. 1 on the Billboard 200. A “BTS 2.0” declaration that breaks the mold of idol music and aims to top the Hot 100 with the title track “Swim.”

Nine tracks reflecting each member’s musical direction… Netflix documentary ‘BTS: The Return’ released today… Shedding light on the comeback journey after 3 years and 9 months A major sweep at the ‘2026 iHeartRadio Music Awards’… Confirming their global status

To mark the release of BTS’ new album, “The City Arirang”…a drone show and media façade that lit up landmarks around the world—from the London Eye to the Sungnyemun Gate!

Yeo-hua dresses in menswear and sings “Guest-Trip Autumn Regret” (客途秋恨), and Zhenfang, who arrives late to the drinking gathering, is instantly captivated by what he sees.

Subtitles in 33 languages—including French, German, and Chinese—and dubbing in 21 languages—including English, Spanish, and Japanese—will be available.

At the media screening for the film “SalMokJi,” top stars including Kim Hye-yoon, Lee Jong-won, Jang Da-ah, and others gathered together, hinting at a tightly coordinated performance

U.S. media: “The success of K-culture is the result of decades of meticulously designed work”… Spotlight on the key figure who guided the leap from DreamWorks investment to global masters

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies