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BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

A Global Star's Challenge in Tuna Advertising, Forecasting 'Big Success' for Both Brand and Artist
BTS Jin has been selected as the new advertisement model for Dongwon Tuna, drawing attention with a unique brand collaboration. Dongwon F&B announced on the 25th that they have chosen BTS's Jin, a global K-POP idol group member, as the new brand model for Dongwon Tuna.
| 엔터플레이
Oh Jung-sei Becomes the New Face of Kkokkalcorn as Accumulated Sales Hit 1 Trillion Won, With the Line “I Like You, I Like You Because You’re Pretty”

Oh Jung-sei Becomes the New Face of Kkokkalcorn as Accumulated Sales Hit 1 Trillion Won, With the Line “I Like You, I Like You Because You’re Pretty”

The “Romantic Snack for Our Times” campaign rolls out, with full-scale online and offline marketing including pop-up stores
The Myth of Cumulative Sales of 1 Trillion Won, Evolving Into a “Romantic Snack” for Generation Z and MillennialsSince its debut in 1983, “Kkokkalcorn”, which changed the landscape of South Korea’s snack market, is making another leap forward.
| James choi
'Godzilla' Korean-American actress Kaylee Hottle dies tragically at 18 in speeding-vehicle crash

'Godzilla' Korean-American actress Kaylee Hottle dies tragically at 18 in speeding-vehicle crash

In Maryland, she was killed after a speeding car left the roadway, marking the loss of an actress who helped raise awareness of hearing disabilities
'Kaylee Hottle' Dies at 18… Tragedy of a Korean-origin rising star who broke into HollywoodKorean deaf actress 'Kaylee Hottle', who left an indelible impression with her irreplaceable presence in the 'Godzilla' blockbuster series, has died in a tragic accident at an early age of 18.
| James choi
‘Reality Queen’ Rachel Reilly, Returns to BB28 in a Flash—and Plunges Into a Fake Volcanic Eruption, ‘Death’ Elimination Shock… Who’s the Real Third Guest?

‘Reality Queen’ Rachel Reilly, Returns to BB28 in a Flash—and Plunges Into a Fake Volcanic Eruption, ‘Death’ Elimination Shock… Who’s the Real Third Guest?

Rachel Reilly returns with gusto, but during the Jurassic competition she falls into a fake volcano and gets “out” in less than a minute Host Julie Chen Moonves, personally barging into the house and dropping a “Dec. 20, 2023” bomb… Fans’ dopamine hits max volume ‘Survivor 45’ winner Dee Valladares is floated as a top contender… Her identity is revealed on Friday’s ‘Big Brother: Unlocked’
Rachel Reilly, widely regarded as one of the most distinctive characters in the history of American reality TV, made a dazzling return to Season 28 of ‘Big Brother’—only to plunge into a fake volcano within minutes of the broadcast and deliver an all-time wild “death(.
| Yangsimoh
Kim Soo-hyun returns after 1 year and 3 months, breaking through the “Gaseyeon controversy” with a fashion ad shoot

Kim Soo-hyun returns after 1 year and 3 months, breaking through the “Gaseyeon controversy” with a fashion ad shoot

Actor Kim Soo-hyun plans to resume official activities after a fashion brand advertisement shoot in the Philippines scheduled for July.
Kim Soo-hyun, breaking the silence on “Truth vs. falsehood” and returning after 450 days of restraint“Truth” never sinks. It is after 1 year and 3 months of long, deep darkness that actor “Kim Soo-hyun” finally returns to the public’s side.
| James choi
BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

In collaboration with the Las Vegas Tourism Authority, launches the largest-ever campaign, “GLOBAL THE CITY 2.0” Using the theme of the regular 5th album “ARIRANG,” adorns the exterior of a major performance venue’s Sphere and broadcasts outdoor ads across the Strip Ahead of four performances at the Allegiant Stadium, a double celebration as BTS will headline the 2026 FIFA North & Central America World Cup Final Halftime Show
Las Vegas, Nevada’s major concert venue, the ‘Sphere,’ is set to transform with the theme of ‘ARIRANG’ in celebration of BTS’s world tour concert.Launching GLOBAL THE CITY 2.0 and Sphere decorations On the 15th, its agency, BigHit Music, announced the detailed operating plan for the offline event...
| Seongchan Eol
US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

Running “The City” at the largest scale ever to match BTS’s concert schedule. From Sphere light-up to food tours, the entire city is transformed into a venue for an all-out celebration
The enormous US Las Vegas landmark 'Sphere' is taken over in a red glow themed around BTS’s regular 5th album 'ARIRANG'. 'The City Las Vegas', the biggest-ever downtown-linked campaign that spans the entire city, promises an overwhelming visual experience to fans around the world.
| James choi
Why Is the Title “Renoir”? Director Chie Hayakawa Shares Her First Impressions of Visiting Korea!

Why Is the Title “Renoir”? Director Chie Hayakawa Shares Her First Impressions of Visiting Korea!

“It’s Okay to Misunderstand”—A Request for Free Interpretation… Meeting Korean Audiences for 2 Nights and 3 Days Starting the 23rd
The film is an entry in the main competition at the 78th Cannes Film Festival and director Chie Hayakawa’s new work, 〈Renoir〉, is raising anticipation by delivering the director’s intentions behind its distinctive title along with news of her visit to Korea.
| Chua-young
[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! Meet the Five Muses of ‘Bite Me Sweet’ ⑤ Lee Se-eon

[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! Meet the Five Muses of ‘Bite Me Sweet’ ⑤ Lee Se-eon

〈Bamis〉 is a K-dessert variety show where five world-famous pâtissiers from across Southeast Asia and five up-and-coming male Korean celebrities team up in pairs to compete in making K-desserts.
Coming in April is the K-dessert variety program 〈Bite Me Sweet〉(also known as 〈Bamis〉), which will be available globally via the OTT platform Viu, with Asia as its hub, and in Korea via Wavve. 〈Bite Me Sweet〉 is a competitive reality show where well-known pâtissiers from each country in Southeast...
| Chua-young
‘Baking King’ K-dessert variety show! ‘Bite Me Sweet’ arrives in April!

‘Baking King’ K-dessert variety show! ‘Bite Me Sweet’ arrives in April!

It brings together five Southeast Asian pastry chefs and five Korean “muses”—Bae Min-gi, Seong Seung-ha, Lee Se-on, Lim Seong-gyun, and Cha Joo-wan—who team up in pairs to form teams of two.
This time, it’s K-dessert! A new form of K-content is ready to make its debut in the global market. Produced by Studio C.R., which has accumulated global format competitiveness based on 20 years of production know-how, the program selected for the Korea Creative Content Agency’s “2025 Global OTT...
| Joo Seong-cheol