Oh Jung-sei Becomes the New Face of Kkokkalcorn as Accumulated Sales Hit 1 Trillion Won, With the Line “I Like You, I Like You Because You’re Pretty”

The Myth of Cumulative Sales of 1 Trillion Won, Evolving Into a “Romantic Snack” for Generation Z and Millennials

Since its debut in 1983, “Kkokkalcorn”, which changed the landscape of South Korea’s snack market, is making another leap forward. “Lotte Wellfood”, which built an unprecedented golden tower of cumulative sales totaling 1 trillion won, has tapped actor “Oh Jung-sei”—captivating audiences with acting that is hard to replace—as the new brand model, opening the door to a push to win over the 2030 generation that has emerged as a core consumer base.

According to “Lotte Wellfood” on the 24th, the key background behind this model selection is the perfect balance of “familiarity” and “mass appeal.” The analysis is that Oh Jung-sei’s persona—marked by a broad spectrum that crosses genres and an unmatched likeability—aligns exactly with the brand identity of “Kkokkalcorn”, which has been loved across generations.

The focal point of the newly unfolding advertising campaign is the slogan “Romantic Snack for Our Times, Kkokkalcorn.”” From the nostalgic moments when friends once shared laughter to the brief pockets of ease in the intense daily life of today, it delivers the weighty message that “There is ‘Kkokkalcorn’ in romantic moments, then and now.” With his distinctive, natural, and highly compelling performances, actor “Oh Jung-sei” draws out deep resonance among consumers.

The new ad will be broadcast across the board starting on the 24th through TV and digital channels. “Lotte Wellfood” plans to use the launch as a signal to carry out a three-dimensional marketing push that breaks down the boundaries between online and offline—ranging from producing a variety of digital contents, launching offline pop-up stores, and running outdoor advertisements anchored in key areas of the city. Industry attention is focused on whether the staying power of “Kkokkalcorn”, which joined the 1 trillion won club in 2015 as the company’s first snack brand to do so, will again trigger a shift in the market through this campaign.