Oh Jung-sei Becomes the New Face of Kkokkalcorn as Accumulated Sales Hit 1 Trillion Won, With the Line “I Like You, I Like You Because You’re Pretty”
The “Romantic Snack for Our Times” campaign rolls out, with full-scale online and offline marketing including pop-up stores
The Myth of Cumulative Sales of 1 Trillion Won, Evolving Into a “Romantic Snack” for Generation Z and MillennialsSince its debut in 1983, “Kkokkalcorn”, which changed the landscape of South Korea’s snack market, is making another leap forward.
