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BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

BTS Turns Las Vegas Red With the “Sphere”… Sets the Stage for the 2026 North & Central America World Cup Halftime Show

In collaboration with the Las Vegas Tourism Authority, launches the largest-ever campaign, “GLOBAL THE CITY 2.0” Using the theme of the regular 5th album “ARIRANG,” adorns the exterior of a major performance venue’s Sphere and broadcasts outdoor ads across the Strip Ahead of four performances at the Allegiant Stadium, a double celebration as BTS will headline the 2026 FIFA North & Central America World Cup Final Halftime Show
Las Vegas, Nevada’s major concert venue, the ‘Sphere,’ is set to transform with the theme of ‘ARIRANG’ in celebration of BTS’s world tour concert. Launching GLOBAL THE CITY 2.0 and Sphere decorations On the 15th, its agency, BigHit Music, announced the detailed operating plan for the offline event...
| Seongchan Eol
US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

Running “The City” at the largest scale ever to match BTS’s concert schedule. From Sphere light-up to food tours, the entire city is transformed into a venue for an all-out celebration
The enormous US Las Vegas landmark 'Sphere' is taken over in a red glow themed around BTS’s regular 5th album 'ARIRANG'. 'The City Las Vegas', the biggest-ever downtown-linked campaign that spans the entire city, promises an overwhelming visual experience to fans around the world.
| James choi
Why Is the Title “Renoir”? Director Chie Hayakawa Shares Her First Impressions of Visiting Korea!

Why Is the Title “Renoir”? Director Chie Hayakawa Shares Her First Impressions of Visiting Korea!

“It’s Okay to Misunderstand”—A Request for Free Interpretation… Meeting Korean Audiences for 2 Nights and 3 Days Starting the 23rd
The film is an entry in the main competition at the 78th Cannes Film Festival and director Chie Hayakawa’s new work, 〈Renoir〉, is raising anticipation by delivering the director’s intentions behind its distinctive title along with news of her visit to Korea.
| Chua-young
[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! Meet the Five Muses of ‘Bite Me Sweet’ ⑤ Lee Se-eon

[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! Meet the Five Muses of ‘Bite Me Sweet’ ⑤ Lee Se-eon

〈Bamis〉 is a K-dessert variety show where five world-famous pâtissiers from across Southeast Asia and five up-and-coming male Korean celebrities team up in pairs to compete in making K-desserts.
Coming in April is the K-dessert variety program 〈Bite Me Sweet〉(also known as 〈Bamis〉), which will be available globally via the OTT platform Viu, with Asia as its hub, and in Korea via Wavve. 〈Bite Me Sweet〉 is a competitive reality show where well-known pâtissiers from each country in Southeast...
| Chua-young
‘Baking King’ K-dessert variety show! ‘Bite Me Sweet’ arrives in April!

‘Baking King’ K-dessert variety show! ‘Bite Me Sweet’ arrives in April!

It brings together five Southeast Asian pastry chefs and five Korean “muses”—Bae Min-gi, Seong Seung-ha, Lee Se-on, Lim Seong-gyun, and Cha Joo-wan—who team up in pairs to form teams of two.
This time, it’s K-dessert! A new form of K-content is ready to make its debut in the global market. Produced by Studio C.R., which has accumulated global format competitiveness based on 20 years of production know-how, the program selected for the Korea Creative Content Agency’s “2025 Global OTT...
| Joo Seong-cheol
'The Devil Wears Prada': A few facts you probably didn’t know

'The Devil Wears Prada': A few facts you probably didn’t know

Exactly 20 years later, 〈The Devil Wears Prada〉 is back. The sequel to the film that swept the world in 2006 is set to be released on April 29, 2026. With all of the original stars—Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci—returning, plenty of viewers are sure to rewatch 〈The...
| Kim Ji-yeon
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
Red Velvet's Irene to Release First Full-Length Album 'Biggest Fan' on the 30th... Solo Return After 1 Year and 4 Months

Red Velvet's Irene to Release First Full-Length Album 'Biggest Fan' on the 30th... Solo Return After 1 Year and 4 Months

Includes a total of 10 tracks, including the title song... Captures the growth journey of becoming her own supporter. A unique 'virtual switch advertisement' concept trailer video is unexpectedly revealed, amplifying curiosity. Following the global success of her previous work 'Like A Flower', she solidifies her overwhelming position as a solo artist.
Group Red Velvet's Irene is returning as a solid solo artist with the release of her debut full-length album 'Biggest Fan'. ◆First Full-Length Album 'Biggest Fan' with a Total of 10 Tracks On the 9th, her agency SM Entertainment announced that Irene's first full-length album 'Biggest Fan' will be...
| Seongchan Eol
Metallica Announces Residency at Las Vegas 'Sphere'

Metallica Announces Residency at Las Vegas 'Sphere'

"The Biggest Metal Show in History"... Concert Title 'Life Burns Faster' Confirmed
The legendary heavy metal band Metallica is set to perform at the 'Sphere' in Las Vegas, known as the most advanced venue on Earth. ◆ 'Life Burns Faster' Residency... The Return of a Legend On the 26th , foreign media reported that Metallica will hold a long-term residency concert titled 'Life...
| Yangsimoh
The Cost of Freedom is $270 Million... Britney Spears Sells All Her Hit Songs

The Cost of Freedom is $270 Million... Britney Spears Sells All Her Hit Songs

'Toxic' to 'Baby One More Time'... Legendary Songs Sold to 'Primary Wave' alongside Justin Bieber's $200 Million 'Jackpot'... Achieves Financial Independence After Breaking Free from Conservatorship, Hints at Retirement with 'I Won't Perform in the U.S. Again'... The 'Catalog Sale' Trend Continues with Bob Dylan and Sting
From 'Pop Fairy' to a True Free Person, Britney Spears has sold her entire music career for an astronomical amount. According to foreign media such as TMZ and NBC News on the 11th , Britney Spears has signed a contract to transfer ownership of her entire music catalog to the music publishing...
| Yangsimoh