US Las Vegas Iconic Landmark, the Sphere Turns into a Huge Festival With BTS’s “ARIRANG”

The enormous US Las Vegas landmark 'Sphere' is taken over in a red glow themed around BTS’s regular 5th album 'ARIRANG'. 'The City Las Vegas', the biggest-ever downtown-linked campaign that spans the entire city, promises an overwhelming visual experience to fans around the world.

The heart of Las Vegas, drenched in BTS’s red glow

The massive US Las Vegas spherical venue 'Sphere' is illuminated with a bold red light symbolizing the group 'BTS'. On the 15th, the agency Bighit Music officially announced via the fan community platform Weverse that it will hold the large-scale offline event 'THE CITY Las Vegas'. This goes beyond just attending a show—it is the biggest-ever downtown-linked campaign that encompasses the entire city.

The prelude to 'Global The City 2.0', delivering an overwhelming visual experience

This project is the first step in 'Global The City 2.0', which expands the existing project to major cities worldwide. The most attention-grabbing element is the transformation of the 'Sphere' outer wall themed around BTS’s regular 5th album 'ARIRANG'. The entire massive round outer wall is covered in the album’s signature red glow and digital content, providing an overwhelming visual experience for tourists from around the world visiting Las Vegas.

The whole city is transformed into a massive festival ground

The Strip area—Las Vegas’s tourism and commercial hub—is decorated with large outdoor advertisements featuring a welcome message for 'BTS'. On the 23rd–24th and 27th–28th (local time), when a standalone concert is held at 'Allegiant Stadium', major hotels and attractions across the city carry out synchronized red light-ups at the scheduled times, creating a spectacular scene.

More than a concert—where diverse infrastructure comes together

A rich lineup of additional events is also prepared for global fans.

• 'The City Welcome Party': Held at the Tailgate Beach Club on the 22nd and 26th

• Food tours: Collaboration with well-known global food & beverage (F&B) brands such as Tous les Jours

Bighit Music said it has actively leveraged Las Vegas’s infrastructure to fill the time before and after the concert with 'BTS'’s music and messages, adding that it will become a special experience where you can enjoy the brand throughout the entire city. Detailed information about 'The City Las Vegas' can be found on 'BTS'’s channel on Weverse.