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Kwon Yuri Announces Split From SM Entertainment After 19 Years, Saying Girls’ Generation Group Activities Will Remain Firm

Kwon Yuri Announces Split From SM Entertainment After 19 Years, Saying Girls’ Generation Group Activities Will Remain Firm

The exclusive contract ends as of Aug. 31, following mutual discussions with SM Entertainment, where she spent 19 years A 19-year journey that helped lead the K-pop boom after debuting in 2007 and showcased a dazzling run as an all-rounder artist The agency said it will leave SM Entertainment, but will officially continue team activities as a Girls’ Generation member without change
Kwon Yuri is leaving SM Entertainment and starting out on her own. On July 31, SM Entertainment, a talent agency, said it will bring to a close its partnership with singer and actress Kwon Yuri. The agency said, “After in-depth discussions with Kwon Yuri, we mutually agreed to end our 19-year...
| Seongchan Eol
Stray Kids Felix Named Global Model for “2026 HanbokWave”

Stray Kids Felix Named Global Model for “2026 HanbokWave”

Billboard takeovers in New York and Paris… the Ministry of Culture, Sports and Tourism launches a call for companies to develop Hanbok designs tailored to Felix
An aesthetics that breaks boundaries, “Hanbok” chooses the face of an era Felix of the K-pop group “Stray Kids,” standing at the center of global pop culture, steps forward as a cultural messenger bringing the beauty of Korea’s traditional attire to the world.
| James choi
TWS Releases Official Cheer Song for South Korea’s National Soccer Team for the 2026 North and Central America World Cup on June 11

TWS Releases Official Cheer Song for South Korea’s National Soccer Team for the 2026 North and Central America World Cup on June 11

'If You Believe in Miracles Together, Miracles Begin' Spreads an Upbeat Message of Hope From Youth Pre-released at a June 4 friendly against El Salvador in the United States…Officially opens the full track on June 11 at 6 p.m. KFA promotion ambassador TWS continues to shine—sets up the first stop of its Asia tour at KSPO DOME on June 27-28
A K-pop group TWS will release the audio track of the official cheering song for South Korea’s national men’s soccer team, “Dream With Us ,” on June 11 at 6 p.m. Official cheer song prepared for the national team at the North and Central America World Cup According to PLEDIS Entertainment and the...
| Seongchan Eol
[Photo&] Park Bo-gum and Sean Heat Up Gangneung on the Weekend, Completing the 10km North Face Trail Running Course: “Park Bo-gum’s Smile”

[Photo&] Park Bo-gum and Sean Heat Up Gangneung on the Weekend, Completing the 10km North Face Trail Running Course: “Park Bo-gum’s Smile”

'2026 TNF 100 Korea' Park Bo-gum and Sean—An Unrelenting Spirit of Challenge and Sportsmanship
Rugged breaths that light up Gangneung, the dazzling opening of '2026 TNF 100 Korea' Global outdoor brand 'The North Face' kicked off with overwhelming scale as the world-class trail running event '2026 TNF 100 Korea' was held across the Gangneung area in Gangwon Province.
| James choi
Rise and ZEROBASEONE Star Lineup… “MyK FESTA” Held in June in Goyang

Rise and ZEROBASEONE Star Lineup… “MyK FESTA” Held in June in Goyang

Highlight, RIIZE, ZEROBASEONE, and more confirm a dazzling lineup… A major K-culture festival to be held at KINTEX in June
A global K-pop-fandom spectacle, '2026 MyK FESTA' kicks off this summer A massive K-culture festival drawing strong attention from global K-pop fans is on the way. 'Korea Foundation for International Cultural Exchange' will host '2026 MyK FESTA' at KINTEX and ‘Sono Calm Goyang’ in Goyang, Gyeonggi,...
| James choi
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

Project to Celebrate the Release of Mini Album 'DEADLINE'... Participation of 8 Audio Docent Artifacts
The group BLACKPINK is stepping up as ambassadors to promote our traditional cultural heritage to the world, partnering with the National Museum of Korea to present an unprecedented large-scale collaboration project. ◆ The First K-Pop Star Collaboration with the National Museum of Korea. . .
| Seongchan Eol
ENHYPEN 'SHOUT OUT' Selected as the Official Cheer Song for Team Korea at the 2026 Milan Winter Olympics

ENHYPEN 'SHOUT OUT' Selected as the Official Cheer Song for Team Korea at the 2026 Milan Winter Olympics

Figure skating national team reserve member Seonghoon selected as torchbearer recommended by Samsung Electronics
The song 'SHOUT OUT' by group ENHYPEN has been selected as the official cheer song for Team Korea, the national team of the Republic of Korea, at the 2026 Milan-Cortina d'Ampezzo Winter Olympics, as announced by their agency Belift Lab on the 26th.
| 김지민
'Gen Z Icon' KiiiKiii Turns Seoul Yellow... Appointed as the First Ambassador for 'Seoul Color'

'Gen Z Icon' KiiiKiii Turns Seoul Yellow... Appointed as the First Ambassador for 'Seoul Color'

Selected as the face of 'Morning Yellow' for Seoul Color 2026... "Bright and refreshing energy aligns with Seoul's vitality"
The group KiiiKiii is becoming the new face of Seoul, filling the city with bright and vibrant energy. ◆ KiiiKiii and 'Morning Yellow' Opening the Morning of Seoul On the 22nd, the city of Seoul announced that it has appointed the girl group KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya) from Starship...
| Seongchan Eol
Seoul City Appoints New Group KiiiKiii as 'Seoul Color' Ambassadors

Seoul City Appoints New Group KiiiKiii as 'Seoul Color' Ambassadors

They will promote 'Morning Yellow' for Seoul Color 2026, filming short forms at Namsan and DDP, among other locations
Seoul City has chosen the rookie group KiiiKiii as the messenger to promote 'Morning Yellow', selected as the color of Seoul for 2026. On the 21st, Seoul City announced that it has appointed the K-pop rookie group KiiiKiii as the ambassadors for 'Seoul Color'.
| 김지민