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BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

Project to Celebrate the Release of Mini Album 'DEADLINE'... Participation of 8 Audio Docent Artifacts
The group BLACKPINK is stepping up as ambassadors to promote our traditional cultural heritage to the world, partnering with the National Museum of Korea to present an unprecedented large-scale collaboration project. ◆ The First K-Pop Star Collaboration with the National Museum of Korea. . .
| Seongchan Eol
ENHYPEN 'SHOUT OUT' Selected as the Official Cheer Song for Team Korea at the 2026 Milan Winter Olympics

ENHYPEN 'SHOUT OUT' Selected as the Official Cheer Song for Team Korea at the 2026 Milan Winter Olympics

Figure skating national team reserve member Seonghoon selected as torchbearer recommended by Samsung Electronics
The song 'SHOUT OUT' by group ENHYPEN has been selected as the official cheer song for Team Korea, the national team of the Republic of Korea, at the 2026 Milan-Cortina d'Ampezzo Winter Olympics, as announced by their agency Belift Lab on the 26th.
| 김지민
'Gen Z Icon' KiiiKiii Turns Seoul Yellow... Appointed as the First Ambassador for 'Seoul Color'

'Gen Z Icon' KiiiKiii Turns Seoul Yellow... Appointed as the First Ambassador for 'Seoul Color'

Selected as the face of 'Morning Yellow' for Seoul Color 2026... "Bright and refreshing energy aligns with Seoul's vitality"
The group KiiiKiii is becoming the new face of Seoul, filling the city with bright and vibrant energy.◆ KiiiKiii and 'Morning Yellow' Opening the Morning of Seoul On the 22nd, the city of Seoul announced that it has appointed the girl group KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya) from Starship...
| Seongchan Eol
Seoul City Appoints New Group KiiiKiii as 'Seoul Color' Ambassadors

Seoul City Appoints New Group KiiiKiii as 'Seoul Color' Ambassadors

They will promote 'Morning Yellow' for Seoul Color 2026, filming short forms at Namsan and DDP, among other locations
Seoul City has chosen the rookie group KiiiKiii as the messenger to promote 'Morning Yellow', selected as the color of Seoul for 2026. On the 21st, Seoul City announced that it has appointed the K-pop rookie group KiiiKiii as the ambassadors for 'Seoul Color'.
| 김지민
[Photo &] Cortis Joins Forces with NBA... All-Star Game Performance 'Headliner'

[Photo &] Cortis Joins Forces with NBA... All-Star Game Performance 'Headliner'

Global Steps Connecting Le Sserafim and ENHYPEN... Main Act at LA 'Crossover Concert' Next Month
Group Cortis is solidifying its position on the global stage by partnering with the National Basketball Association . The agency Big Hit Music announced on the 18th that Cortis has been officially selected for NBA's ambassador program 'Friends of the NBA'.
| James choi
Moon Ga-young Appointed as Ambassador for the 2025 Kuala Lumpur Hallyu Expo

Moon Ga-young Appointed as Ambassador for the 2025 Kuala Lumpur Hallyu Expo

The 'Hallyu Expo' is a representative event that combines K-consumer goods and cultural content based on the recognition of Hallyu to spread a virtuous cycle export structure of culture and industry.
Actress Moon Ga-young has been appointed as the ambassador for the Malaysia Hallyu Expo.On the 24th, the Ministry of Trade, Industry and Energy and the Korea Trade-Investment Promotion Agency held the '2025 Kuala Lumpur Hallyu Expo Ambassador Appointment Ceremony' at their headquarters and...
| Kim Ji-yeon
Hyun Bin Appointed as Global Ambassador for Solaire Resort

Hyun Bin Appointed as Global Ambassador for Solaire Resort

Solaire Resort Partners with Hallyu Star Hyun Bin to Target Asia and Europe
Solaire Resort, a premium integrated resort located in Manila, Philippines, officially announced on the 11th that it has recruited actor Hyun Bin as its new global ambassador.Hyun Bin will carry out promotional activities for Solaire Resort's cultural and entertainment services in the Philippines,...
| 김지민
Solaire Resort Appoints Actor Hyun Bin as New Global Ambassador

Solaire Resort Appoints Actor Hyun Bin as New Global Ambassador

Solaire Resort has announced the appointment of actor Hyun Bin as its new global ambassador to celebrate the shining year-end and New Year. Through this partnership, the elegant charisma and sophistication of Hyun Bin will enhance various promotional activities to strengthen Solaire Resort's...
| Chua-young
G-DRAGON to Meet Leaders from 21 Countries at APEC Welcome Dinner Performance

G-DRAGON to Meet Leaders from 21 Countries at APEC Welcome Dinner Performance

As the only K-pop artist to stand on this stage, G-DRAGON is expected to elevate South Korea's cultural status and contribute to the successful hosting of the event through an innovative and creative performance.
G-DRAGON (hereafter referred to as G-DRAGON) will take the stage at the APEC (Asia-Pacific Economic Cooperation) summit welcome dinner cultural performance. Serving as the ambassador for the APEC summit, G-DRAGON will perform at the welcome dinner on the evening of the 31st at the Grand Ballroom of...
| Joo Seong-cheol
G-Dragon to Perform Solo at APEC Summit Welcome Dinner!

G-Dragon to Perform Solo at APEC Summit Welcome Dinner!

Singer G-Dragon will perform at the welcome dinner for the Asia-Pacific Economic Cooperation summit to be held in Gyeongju on the 31st.According to his agency, Galaxy Corporation, G-Dragon will take the stage at the cultural performance of the APEC welcome dinner held at the Grand Ballroom of the...
| 김지민