'Gen Z Icon' KiiiKiii Turns Seoul Yellow... Appointed as the First Ambassador for 'Seoul Color'

The group KiiiKiii is becoming the new face of Seoul, filling the city with bright and vibrant energy.

◆ KiiiKiii and 'Morning Yellow' Opening the Morning of Seoul On the 22nd, the city of Seoul announced that it has appointed the girl group KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya) from Starship Entertainment as the ambassadors for 'Seoul Color'. KiiiKiii attended the appointment ceremony held at Seoul City Hall on the 21st, adding to the occasion. The 'Morning Yellow' color selected for Seoul Color 2026 is inspired by the morning sun that signals the start of a smooth day. A city official explained, "KiiiKiii's bright and positive image and free-spirited 'Gen Z' sensibility align well with the vitality of the city that Seoul Color embodies."

◆ "We Will Promote the Charm of Seoul to the World" KiiiKiii expressed, "It is an honor to be the first ambassadors for 'Seoul Color' that colors Seoul," and added, "Like 'Morning Yellow', which embodies the vitality of the morning sun, we will convey positive energy through our upcoming comeback activities." KiiiKiii will participate in the production of various content themed around Seoul Color and Seoul Light. They have already completed short-form filming at Seoul's landmarks such as Namsan Tower, Cheonggyecheon, and Dongdaemun Design Plaza (DDP), and this content will be released sequentially.

◆ Proving Their Popularity in Just One Year Since Debut KiiiKiii, who debuted in March last year, topped the terrestrial charts with their debut song 'I DO ME' in just 13 days and swept various rookie awards, claiming a total of 13 trophies, establishing themselves as a true 'monster rookie'. They proved their hot topic status by ranking first in brand reputation for rookie groups for four consecutive months. KiiiKiii will release their mini album 〈Delulu Pack〉 on the 26th and continue their active promotions with the title track '404 (New Era)'.