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[POP Issue] Charlie Puth on “Whatever’s Clever!”: “In the AI Era, I Capture the Most Human Music”

[POP Issue] Charlie Puth on “Whatever’s Clever!”: “In the AI Era, I Capture the Most Human Music”

New release featuring Utada Hikaru and Kenny G, “Whatever’s Clever!” drops. Centered on imperfection over perfection, he kicks off a world tour next month.
"Charlie Puth"—the most human music in the AI era. . . Releases his fourth studio albumGlobal pop star 'Charlie Puth' makes a brilliant comeback with his fourth studio album 'Whatever’s Clever. '. According to Warner Music Korea, the album was released simultaneously worldwide on the 27th.
| James choi
So, How Scary Is It? “Salmokji” — Seen in Advance at a Press Screening

So, How Scary Is It? “Salmokji” — Seen in Advance at a Press Screening

After a long while, a horror film that still has bite has arrived. If, while watching a horror movie, you find yourself thinking, “Ugh, come on,” then that’s basically the end of it. If the emptiness at the finish of something eerie arrives and the fear doesn’t quite live up to expectations, all...
| Kim Ji-yeon
“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

Seventy percent of foreigners in 30 countries are positive about Hallyu K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly
The Current Status of Global K-Culture: An In-Depth Analysis of the '2026 Overseas Hallyu Reality Survey'According to the results of the '2026 Overseas Hallyu Reality Survey' released by the Ministry of Culture, Sports and Tourism, seven out of ten foreigners worldwide showed overwhelming...
| James choi
“The Ultimate Duo” Episode-Rich Stars: Yoon Kyung-ho’s Unstoppable On-Set Talk That Hits the Mark

“The Ultimate Duo” Episode-Rich Stars: Yoon Kyung-ho’s Unstoppable On-Set Talk That Hits the Mark

“The Ten Million Viewer Actor” has set a new record. The star is none other than Yoon Kyung-ho. It turns out that Yoon Kyung-ho recently appeared with Joo Ji-hoon and Kim Nam-gil on the YouTube variety show hosted by Yoo Jae-seok, “Pinggye-go” (channel: Tteung Tteung).
| Seongchan Eol
[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

BTS Takes Over the Guggenheim in New York—First Stage Performance of New Song “Swim” on “The Tonight Show Starring Jimmy Fallon.” RM Returns to Full Health, and Fans’ Explosive Group Chant Erupts
The Center of Global Pop: BTS Returns, Turning the United States Upside Down“A new song just dropped—how does everyone already know the lyrics?” The Explosive Fandom Chant of “ARMY” Takes Over the StudioWhen BTS’s new song “Swim” rang out inside the studio of NBC’s flagship talk show “The Tonight...
| James choi
Park Sung-woong and Lee Soo-kyoung star at the “Simwoo-myeon Yeonriri” production press conference

Park Sung-woong and Lee Soo-kyoung star at the “Simwoo-myeon Yeonriri” production press conference

KBS2’s new drama “Simwoo-myeon Yeonriri” premieres on the 26th. A behind-the-scenes look at director Choi Yeon-soo’s bold casting, and a chaotic story of settling into village life featuring Park Sung-woong and Lee Soo-kyoung’s married-couple chemistry
A corporate researcher demoted to the countryside—“K-family man” returnsOn the 25th, a production press conference for KBS2’s new miniseries “Simwoo-myeon Yeonriri” was held at D-Cube City in Seoul. The drama depicts the struggles of a father who’s demoted from a corporate research position to life...
| James choi
[First Reactions to the Press Screening] Cineplay Journalists’ Star Ratings for “Salmokji”

[First Reactions to the Press Screening] Cineplay Journalists’ Star Ratings for “Salmokji”

[First Reactions to the Press Screening]Set to be released on April 8 , 〈Salmokji〉 is a horror film in which a filming crew heads to a reservoir for a reshoot after an unidentified shape appears on the “Salmokji” road view—only to confront something in the black, deep water.
| 이화정
[Photo&] Film “SalMokJi” casts Kim Hye-yoon, Lee Jong-won, Jang Da-ah, and more—Stars who lit up the press preview site “Press Preview Site”

[Photo&] Film “SalMokJi” casts Kim Hye-yoon, Lee Jong-won, Jang Da-ah, and more—Stars who lit up the press preview site “Press Preview Site”

At the media screening for the film “SalMokJi,” top stars including Kim Hye-yoon, Lee Jong-won, Jang Da-ah, and others gathered together, hinting at a tightly coordinated performance
“SalMokJi”, a clash of outstanding casting and careful direction... A new chapter opens for Korean cinemaOn the 24th, the film “SalMokJi” held its media screening and press conference at CGV Yongsan I-Park Mall in Yongsan-gu, Seoul, drawing keen attention and enthusiastic reactions from both the...
| James choi
[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' starsGlobal entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol