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50% of Netflix's Global Users 'Watch Animation'... Japanese Content Multilingual Translation 'Global Sensation'

50% of Netflix's Global Users 'Watch Animation'... Japanese Content Multilingual Translation 'Global Sensation'

Animation Viewership Triples Over 5 Years, 33 Titles Enter Global Top 10 in 2024, Rapid Growth in Translation Market
More than 50% of Netflix's global users watch animation, which corresponds to a total of 150 million households, approximately 300 million viewers, Netflix announced at the Anime Expo held in LA. In particular, the spread of multilingual translation of Japanese animation content has been shown to...
| 엔터플레이
Netflix Non-English Content Viewing Surges 30%... 'The Power of Translation' Changes the Landscape of the U.S. Streaming Market

Netflix Non-English Content Viewing Surges 30%... 'The Power of Translation' Changes the Landscape of the U.S. Streaming Market

Viewership of Local Language Programs Increases Over 7 Weeks, Accounting for 43% of Total Series Viewing Time, Creating a 'Summer of Subtitles' Phenomenon
The viewership of non-English content on Netflix has surged by 30% over the past 7 weeks, once again proving the power of 'translated content' in the global streaming market. In particular, the openness of American viewers to subtitle content has significantly increased, leading to changes in...
| 엔터플레이
'Squid Game' Season 3 Tops Non-English Shows for 4 Consecutive Weeks on Netflix

'Squid Game' Season 3 Tops Non-English Shows for 4 Consecutive Weeks on Netflix

Netflix's representative Korean content 〈Squid Game〉 Season 3 has maintained its position at the top of the non-English show category for 4 consecutive weeks. According to Netflix's official site 'Netflix Top 10' on the 23rd, 〈Squid Game〉 Season 3 recorded 7.
| 김지민
K-POP, Now Beyond 'Korea' to 'Global Standard'... Implemented in Various Forms Around the World

K-POP, Now Beyond 'Korea' to 'Global Standard'... Implemented in Various Forms Around the World

Artists from the U.S., Philippines, and Switzerland Succeed in 'K-POP Style'... Completing the Internationalization of the Genre
K-POP has established itself as a global standard shared by the world, no longer just a possession of Korea. Artists of various nationalities are achieving success through K-POP style and training systems, showcasing the complete internationalization of the genre.
| 엔터플레이
'K-POP Demon Hunters' Soundtrack Rises to 3rd on Billboard 200 Chart... This Year's Best Performance for Animation OST

'K-POP Demon Hunters' Soundtrack Rises to 3rd on Billboard 200 Chart... This Year's Best Performance for Animation OST

Jumped from 8th in the first week to 3rd in the second week, with a 108% surge in streaming... Highest ranking for animation since 'Encanto'
The Netflix animation 'K-POP Demon Hunters' soundtrack has shown an impressive rise on the Billboard 200 chart, achieving the best performance among animation soundtracks this year. After debuting at 8th in the first week, it jumped to 3rd in the second week.
| 엔터플레이
Netflix 'K-POP Demon Hunters' Fanfiction Surges to 3600... A Cultural Phenomenon Surpassing 'Star Wars'

Netflix 'K-POP Demon Hunters' Fanfiction Surges to 3600... A Cultural Phenomenon Surpassing 'Star Wars'

Producing 3638 fanfics in a month, opening new horizons in the idol fantasy genre, thrilling Generation Z
Netflix original animation 'K-POP Demon Hunters' has emerged as a global cultural phenomenon, writing a new history in the world of fanfiction. As of the 22nd, the fanfics registered on Archive of Our Own (AO3) have reached 3638, creating an immense wave of creativity just one month after its...
| 엔터플레이
‘World of Street Woman Fighter’ Osaka Ojo Gang Crew Wins

‘World of Street Woman Fighter’ Osaka Ojo Gang Crew Wins

Leader Ibuki "This was our youth"
Mnet's global dance survival show ‘World of Street Woman Fighter (hereinafter ‘Swoopa’)’ concluded with its final live broadcast on the 22nd, with the Japanese representative crew Osaka Ojo Gang winning the championship.
| Chua-young
Jennie, J-Hope, and Jin Completely Dominate Spotify's Global K-POP Rankings... The Era of Solo Artists Begins

Jennie, J-Hope, and Jin Completely Dominate Spotify's Global K-POP Rankings... The Era of Solo Artists Begins

Claiming 8 out of the TOP 10 in overseas streaming rankings, proving the global power of Korean music
Blackpink's Jennie and BTS members have completely taken over Spotify's Global K-POP rankings for the first half of 2025. In the rankings announced on the 21st, Jennie's 'Like JENNIE' took 1st place, while BTS's Jin's 'Don't Say You Love Me' secured 2nd place, elevating the status of Korean music.
| 엔터플레이
Virtual K-POP Group 'Saja Boys' Tops Spotify in the U.S. Surpassing BTS and BLACKPINK... 'Animation Surpasses Reality'

Virtual K-POP Group 'Saja Boys' Tops Spotify in the U.S. Surpassing BTS and BLACKPINK... 'Animation Surpasses Reality'

Netflix's 'K-POP Demon Hunters' OST 'Your Idol' Reaches No. 1... Writing a 'New History for K-POP' and Breaking Genre Boundaries
An unprecedented event has occurred where a non-existent virtual K-POP boy group has surpassed real superstars and conquered global music charts. The villain group 'Saja Boys' from the Netflix animation 'K-POP Demon Hunters' is the protagonist of this story.
| 엔터플레이
TXT Regular 4th Album, 1.43 Million Copies Sold on Release Day... Achieves 6 Consecutive Million Seller!

TXT Regular 4th Album, 1.43 Million Copies Sold on Release Day... Achieves 6 Consecutive Million Seller!

The group Tomorrow X Together continued their million seller streak with the release of their regular 4th album 'Star Chapter: Together'.According to the tally released by Hanteo Chart on the 22nd, 'Star Chapter: Together' recorded a total of 1,428,097 copies sold on its first day, ranking first on...
| 김지민