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'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content

18.4 million viewers in just 24 hours from the first-ever live stream by a single artist. New app installs surge twofold as the world turns the page on global OTT live content!
'BTS' Returns, Upending the Global OTT EcosystemAn unprecedented record has been set. The 'BTS' comeback concert at Gwanghwamun completely flipped the landscape of the global OTT market. This live broadcast, planned by 'Netflix' as the first-ever initiative by a single artist, pulled in an...
| James choi
[Photo&] BTS’ “Swim” Takes No. 1 on the Billboard Hot 100…A Historic 5th Pop Milestone After The Beatles

[Photo&] BTS’ “Swim” Takes No. 1 on the Billboard Hot 100…A Historic 5th Pop Milestone After The Beatles

With “Swim,” the title track from their 5th studio album, BTS simultaneously dominate both the Billboard singles and album charts—becoming the fifth group in history to earn the most No. 1s, following The Beatles.
'BTS', 'Billboard' take over at the same time. . . 'ARIRANG' sets a new milestone in pop music historyThe global pop music history landscape is shifting once again. The group 'BTS' pulled off a stunning simultaneous takeover of the No. 1 spot on both the U. S.
| James choi
[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

BTS Takes Over the Guggenheim in New York—First Stage Performance of New Song “Swim” on “The Tonight Show Starring Jimmy Fallon.” RM Returns to Full Health, and Fans’ Explosive Group Chant Erupts
The Center of Global Pop: BTS Returns, Turning the United States Upside Down“A new song just dropped—how does everyone already know the lyrics?” The Explosive Fandom Chant of “ARMY” Takes Over the StudioWhen BTS’s new song “Swim” rang out inside the studio of NBC’s flagship talk show “The Tonight...
| James choi
[Photo&] Baby DONT Cry Takes the Stage After Cry: A Debut Moment That Shakes Up K-pop

[Photo&] Baby DONT Cry Takes the Stage After Cry: A Debut Moment That Shakes Up K-pop

The first mini-album showcase held at Blue Square on the 24th. A new-generation K-pop leader is born with overwhelming performance and visuals.
'Baby DONT Cry', Launching Our Official Debut with the First Mini-Album 'AFTER CRY'. . . An Unstoppable Debut MomentOn the 24th, the group 'Baby DONT Cry' opened a press showcase for their first mini-album 'AFTER CRY' at Blue Square in Yongsan-gu, Seoul, and kicked off their full-scale activities.
| James choi
[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

The 3-year non-compete clause agreed with HYBE has been lifted. After launching A2O Entertainment, he is holding a large-scale audition, marking a return to K-pop.
'K-pop' maestro 'Lee Soo-man', returning to Korea after 3 years. . . 'A2O Entertainment' steps in'SM Entertainment' founder and producer 'Lee Soo-man' is breaking a three-year hiatus and making an immediate return to the domestic 'K-pop' market.
| James choi
[Photo&] Gong Yoo Enchants Italy… A Full House in 3 Minutes at the “Florence Korea Film Festival” Invitation Event

[Photo&] Gong Yoo Enchants Italy… A Full House in 3 Minutes at the “Florence Korea Film Festival” Invitation Event

A masterclass at the Florence Korea Film Festival. Fans from the U.S. and France joined the line that had formed since 6:00 a.m., showcasing its global appeal.
The power of K-content that took over Florence, Italy — Actor Gong Yoo’s masterclassActor "Gong Yoo" set Florence, Italy, on fire. Attending the 24th "Florence Korea Film Festival", he looked at the packed seats and said, "I didn’t know I’d receive this kind of overwhelming love in Italy," clearly...
| James choi
[Culture&] BTS

[Culture&] BTS "I'm excited to meet you all... Thank you to the police, firefighters, government, and local authorities"

BTS urged responsible viewing etiquette in preparation for large crowds.
BTS makes a comeback with their fifth album Arirang at Gwanghwamun. . . "Safety is our top priority"Global group BTS emphasized thorough safety measures alongside excitement just two days before their comeback performance at Gwanghwamun Square in Seoul.
| James choi
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'.“We will not stop, we will move forward”… The message of the title track ‘SWIM’On the 19th, their agency Big Hit Music...
| Yangsimoh
'Stove League' Japanese Version to Air in Korea... First Broadcast on SBS on the 29th

'Stove League' Japanese Version to Air in Korea... First Broadcast on SBS on the 29th

Starring Kamenashi Kazuya and Nagahama Neru… Special Appearance by Ha Do-kwon from the Original 'Stove League'
The remake drama of 〈Stove League〉 produced in Japan will be available for viewers in Korea. SBS announced on the 17th that it will officially air the 〈Stove League Japanese Version〉 starting March 29th on its terrestrial channel.
| Kim Ji-yeon

"Brilliant Moments Will Continue" ZEROBASEONE, Tearful 9-Member Complete 'Final Concert' Successfully Held

Encore concert held from 13th to 15th at Seoul KSPO DOME… All tickets sold out for 3 shows including limited view seats A total of 240,000 global audience mobilized with 4 parts covering a 2-year and 6-month journey and 24 songs live In tears, "I will never forget this for the rest of my life" final remarks… A new turning point with a 5-member Wake One system in the future
The group ZEROBASEONE has marked the peak of their 9-member complete narrative, which has continued for 2 years and 6 months, with a tearful 'Final Concert', putting a period on the brilliant first act.ZEROBASEONE successfully held their encore concert '2026 ZEROBASEONE World Tour [HERE & NOW]...
| Seongchan Eol