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IU Ranked First in Advertising Model Preference for 2026, Surpassing Kim Yuna and Yoo Jae-suk

IU Ranked First in Advertising Model Preference for 2026, Surpassing Kim Yuna and Yoo Jae-suk

Kobaco Consumer Survey Results Show Overwhelming 1st Place with 9.1% Support Rate
Singer and actress IU has ranked first in consumer advertising model preference in the ‘2026 Korea Trend Survey’ conducted by the Korea Broadcast Advertising Corporation . This survey was conducted with 3,019 adults nationwide, and IU topped the list, surpassing the eternal ‘Figure Queen’ Kim Yuna...
| Chua-young
IU, 'Blueming' Music Video Surpasses 200 Million Views... A Historic Third Achievement

IU, 'Blueming' Music Video Surpasses 200 Million Views... A Historic Third Achievement

Achieved on the 1st at 7:08 PM... A remarkable feat following 'Palette' and 'BBIBBI'
The 'Queen of Music' IU has proven her unwavering global power by creating another music video that has surpassed 200 million views.◆ Third Following 'Palette' and 'BBIBBI'On the 2nd, her agency EDAM Entertainment announced that IU's 〈Blueming〉 music video surpassed 200 million views on YouTube at...
| Seongchan Eol

"IU X Byun Woo-seok Meet" Disney+, Unveils 'Ultra-Luxurious Lineup' for 2026

'Killer's Shopping Mall 2' to 'Made in Korea 2'... The Return of Proven Hits
Disney+ has unveiled an unprecedented lineup of Korean content that will captivate global viewers in 2026. A diverse array of works that transcend genre boundaries, including action, thriller, romance fantasy, and variety shows, heightens anticipation.
| Seongchan Eol
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[Photo &] "This Year Alone 950 Million Won"…IU Donates 200 Million at Year-End, 'Queen of Philanthropy'

Supporting vulnerable groups such as single mothers and the elderly under the name 'IUana'…Kindness continues even while filming her next project
Singer and actress IU has once again extended a warm hand to the neighbors in need as the year comes to a close.On the 31st, her agency Idam Entertainment announced that IU donated a total of 200 million won to support vulnerable groups under the name 'IUana', which combines her stage name and...
| James choi
[Photo &] Byun Woo-seok and IU, '21st Century Grand Lady' Style… Overwhelming Visual Chemistry

[Photo &] Byun Woo-seok and IU, '21st Century Grand Lady' Style… Overwhelming Visual Chemistry

Attended together as presenters for the 2025 MBC Acting Awards… Heightened expectations for their next project with perfect synergy
Actor Byun Woo-seok and IU showcased a fantastic visual harmony, raising expectations for their upcoming project. The two appeared together on stage as presenters at the recent 2025 MBC Acting Awards.Selected as the leads for the MBC Friday-Saturday drama '21st Century Grand Lady' set to air in...
| James choi

"Warmth Melting the Cold Wave at Year-End" IU·Hyun Bin♥Son Ye-jin·Kim Woo-bin, Heartwarming Year-End Donation Movement

IU Donates 200 Million Won to Vulnerable Groups Under the Name 'IUana'... Continuous Good Deeds Throughout the Year
The actions of stars making the end of 2025 warmer are receiving applause and attention from many. ◆ IU, Once Again Appears as 'Santa IU' This Year Singer and actress IU has once again practiced warm sharing for the underprivileged as the year-end approaches.
| Seongchan Eol
'When Life Gives You Tangerines' Selected as Time's Best Korean Drama of the Year

'When Life Gives You Tangerines' Selected as Time's Best Korean Drama of the Year

“Unfolding a beautiful and profound story using only what can be gained from reality”
Time has selected 〈When Life Gives You Tangerines〉 as the best Korean drama of the year. On December 19 , Time published an article titled 'The 10 Best Korean Dramas of 2025'. In this article, they selected the best Korean dramas of the year in reverse order.
| Seongchan Eol
Wavve Reveals 2026 Lineup... Return of Fandom Entertainment such as 'Ideological Verification Zone: The Community 2'

Wavve Reveals 2026 Lineup... Return of Fandom Entertainment such as 'Ideological Verification Zone: The Community 2'

〈Blood Game〉 New Season Starring IU and Byun Woo-seok 〈21st Century Grand Lady〉 Strong Fandom Entertainment and Drama Preview
Online video service Wavve has unveiled its new content lineup targeting 2026, signaling a seismic shift in the OTT market. Next year, Wavve plans to focus on expanding proven franchise entertainment and producing large-scale dramas through strategic collaborations with broadcasters, leveraging its...
| Chua-young
IU and Byun Woo-seok to Attend the '2025 MBC Acting Awards' Together... Chemistry of 'The 21st Century Lady of the Great House' Heats Up

IU and Byun Woo-seok to Attend the '2025 MBC Acting Awards' Together... Chemistry of 'The 21st Century Lady of the Great House' Heats Up

Reunion after 10 years since 'Moon Lovers'... Exciting first official photo of the leads of next year's highly anticipated project
Actors IU and Byun Woo-seok are set to attend the 〈2025 MBC Acting Awards〉 together, raising viewers' excitement levels. The two will take the stage as presenters, showcasing the chemistry of the 'hot combination' in the highly anticipated MBC drama 〈The 21st Century Lady of the Great House〉 next...
| Chua-young
IU and Byun Woo-seok's '21st Century Great Lady' to Yoo Yeon-seok and Seo Hyun-jin's 'Liar'... MBC Reveals 26-Year Drama Lineup

IU and Byun Woo-seok's '21st Century Great Lady' to Yoo Yeon-seok and Seo Hyun-jin's 'Liar'... MBC Reveals 26-Year Drama Lineup

Gong Hyo-jin and Jung Joon-won’s 〈Wife Killer〉, Han Hyo-joo and Gong Myung’s 〈Your Ground〉, etc... A diverse lineup of genres including romance, comedy, and sports
The veil of next year's MBC dramas has been lifted. On the 16th, MBC revealed the lineup of dramas scheduled to air in 2026. It starts with the drama 〈Judge Lee Han-young〉 starring Ji Sung and Park Hee-soon, which will kick off on January 2.
| Kim Ji-yeon