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'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

Centered on K-pop with fans and a phenomenon combined, '2027 FANOMENON' will be held on an instant schedule from Dec. 2 to Dec. 12 next year At Changdong Seoul Arena, 'fan-dominated awards and concerts' will run, while at Goyang KINTEX, 'K-culture exhibitions and experiences' will be integrated Park Jin-young, co-chairman, says it will push for establishing K-culture centers in major cities worldwide and a 2028 LA festival
The Public Culture Exchange Committee’s '2027 FANOMENON,' planned under the banner of a 'Korea-style Coachella,' will take place at the Changdong Seoul Arena and the second exhibition hall of KINTEX in Goyang from Dec. 2 to Dec. 12 next year.
| Seongchan Eol
Government Support Caps Actor Pay at 10% for Mid-Budget Films

Government Support Caps Actor Pay at 10% for Mid-Budget Films

Ministry of Culture, Sports and Tourism and major agencies sign a partnership deal, launching a recovery push for South Korea’s film ecosystem with a new actor-pay ceiling
Rescue operation for sinking K-movie: '10% actor-pay rule' gets underwaySouth Korea’s film ecosystem is seeking a dramatic turnaround at the edge of a cliff. To save Chungmuro from a crisis brought on by skyrocketing production costs, the government, major management companies and producers finally...
| James choi
Total Prize of 70 Million Won…‘Republic of Korea Creative Comics Contest’ Launches as a Launchpad for Webtoon Creators

Total Prize of 70 Million Won…‘Republic of Korea Creative Comics Contest’ Launches as a Launchpad for Webtoon Creators

Anyone aged 18 or older can apply; eight works will be selected including a grand prize of 20 million won, with 70 million won awarded, and submissions accepted through Sept. 22
A grand opening begins that could change the landscape of next-generation K-webtoonsA new project to discover a fresh masterpiece—meant to drive the future of K-webtoons, which have taken over the global content market—is now in motion.
| James choi
RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

RIIZE and ZEROBASEONE Join the Full Cast for ‘MyK Festa’ Opening at KINTEX on the 25th

The mega Hallyu fair covers everything from top-tier K-pop performances to K-food and beauty pop-up stores.
A Cultural Convergence Road the World Is Watching Opens a New Chapter for HallyuA mammoth Hallyu festival that puts everything under the spotlight of 'K-Culture' that swept the globe will showcase an overwhelming scale with Gyeonggi-do Goyang City as its stage.
| James choi
Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

As the U.S. live-music industry grapples with a shortage of remaining seats driven by high inflation, BTS’s first tour in seven years sells out every show and turns the entire city into a festival
The U.S. live music industry—the heart of the global concert business—has hit an unprecedented deep freeze. Amid the fallout from punishing inflation and ticket-price hikes that have derailed major pop stars’ tours one after another, “BTS”’s North American and European tour has been delivering...
| James choi
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
| James choi
Yeon Sang-ho and Jun Ji-hyun’s <i>Swarm</i> surpasses 5 million viewers… a second record of the year

Yeon Sang-ho and Jun Ji-hyun’s Swarm surpasses 5 million viewers… a second record of the year

Takes the 5 million mark in just 24 days after release. Culture Minister Choi Hwi-young praises the overwhelming zombie acting as “an art form.”
Overwhelming terror that swallowed up theaters, “Swarm” takes the 5 million-viewer milestoneYeon Sang-ho’s universe keeps evolving. “Swarm”, the K-zombie thriller that opens a new chapter for the genre, drove a long run by surpassing 5 million cumulative viewers just 24 days after its release.
| James choi
'Disney Run 2026' to Be Held in Incheon on Oct. 24

'Disney Run 2026' to Be Held in Incheon on Oct. 24

Walt Disney Company Korea will hold the official running event “Disney Run 2026” on Oct. 24 at the Imagination Platform in Incheon’s Jung District Registration for the first 15,000 people will open starting Aug. 31 on a first-come, first-served basis, with giveaways such as a limited-edition Uniqlo T-shirt The “Disney Virtual Run,” introduced for the first time this year, will be held three times from June to August, offering a different kind of advance experience
“Disney Run” is back. A Walt Disney Company Korea, also known as Disney Korea, said Friday it will host “Disney Run 2026 (Disney Run 2026)”—a Disney-themed running event that people of all ages can enjoy together—on Oct. 24 at the Imagination Platform area in Jung District, Incheon.
| Seongchan Eol
“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

Seventy percent of foreigners in 30 countries are positive about Hallyu K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly
The Current Status of Global K-Culture: An In-Depth Analysis of the '2026 Overseas Hallyu Reality Survey'According to the results of the '2026 Overseas Hallyu Reality Survey' released by the Ministry of Culture, Sports and Tourism, seven out of ten foreigners worldwide showed overwhelming...
| James choi
[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

Sales in Yeongwol jumped 35.7% in 4 weeks since release. Anticipated economic boom with the return of the tungsten producing 상동광산!
The movie '왕과 사는 남자' has become a blockbuster hit, changing the economic landscape of 'Yeongwol'The mega-hit of the movie '왕과 사는 남자' (hereafter referred to as KingAndTheMan) is driving an economic renaissance in Yeongwol, the main filming location.
| James choi