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“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star

Seventy percent of foreigners in 30 countries are positive about Hallyu K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly
The Current Status of Global K-Culture: An In-Depth Analysis of the '2026 Overseas Hallyu Reality Survey'According to the results of the '2026 Overseas Hallyu Reality Survey' released by the Ministry of Culture, Sports and Tourism, seven out of ten foreigners worldwide showed overwhelming...
| James choi
[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

Sales in Yeongwol jumped 35.7% in 4 weeks since release. Anticipated economic boom with the return of the tungsten producing 상동광산!
The movie '왕과 사는 남자' has become a blockbuster hit, changing the economic landscape of 'Yeongwol'The mega-hit of the movie '왕과 사는 남자' (hereafter referred to as KingAndTheMan) is driving an economic renaissance in Yeongwol, the main filming location.
| James choi
Park Chan-wook, Lee Jung-jae, and Byun Woo-seok Gather in One Place... tvN Voice Documentary 'I Am K' Launches

Park Chan-wook, Lee Jung-jae, and Byun Woo-seok Gather in One Place... tvN Voice Documentary 'I Am K' Launches

43 Voices that Penetrate the Essence of the K-Content Syndrome… Interview-Centered Voice Documentary
The leading figures of Korean cinema and drama gather in one place.The voice documentary launched by tvN, I Am K, is a program that interprets the reality of the syndrome phenomenon through the perspectives and insights of highly engaged individuals in K-content both domestically and...
| Kim Ji-yeon
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
[Culture&] 'The King’s Affection' Surges to 10 Million... Re-examining 'This Place' Where Tears Were Shed Daily for the Deposed King

[Culture&] 'The King’s Affection' Surges to 10 Million... Re-examining 'This Place' Where Tears Were Shed Daily for the Deposed King

Gwanranjeong in Jecheon, Steeped in the Loyalty of the Six Martyred Scholars... A 'Pilgrimage' Boom Fueled by the Film's Success
Director Jang Hang-jun's film 'The King’s Affection' (hereafter referred to as 'The King’s Affection') is on the verge of surpassing 10 million viewers, creating a box office sensation. Amid this, the natural heritage of Jecheon, Chungbuk, related to the film's background, has rapidly emerged as a...
| James choi
[Photo &]

[Photo &] "The Hot Roar of July" 2026 Pentaport Kicks Off in Songdo on the 31st

Held from July 31 for three days at Songdo Moonlight Festival Park... The key theme for a leap to a global platform is 'Movement'
The '2026 Incheon Pentaport Rock Festival' (hereafter Pentaport) will heat up the summer in South Korea with a grand opening at Incheon Songdo Moonlight Festival Park from July 31 to August 2. It is set to showcase its status as the longest-running rock festival in the country once again.
| James choi
‘The King’s Affection’ Park Ji-hoon, Steps Up for the Hometown of Danjong, Yeongwol… Promoting the ‘Danjong Cultural Festival’

‘The King’s Affection’ Park Ji-hoon, Steps Up for the Hometown of Danjong, Yeongwol… Promoting the ‘Danjong Cultural Festival’

“I want to understand his pain” Park Ji-hoon’s heartfelt message Director Jang Hang-jun personally attends the ‘Danjong Cultural Festival’
Actor Park Ji-hoon has stepped up to promote the ‘59th Yeongwol Danjong Cultural Festival’ for Danjong’s hometown, Yeongwol, in the movie ‘The King’s Affection’. The lead actor of a film on the verge of reaching ten million viewers is participating directly in the promotional video for the local...
| Chua-young
[Photo &] Seong-jin Cho, Yun-Chan Lim, Sunwook Kim, and Yekwon Sunwoo's Piano Performance... Over 2 Hours of 'The Century's Ensemble'

[Photo &] Seong-jin Cho, Yun-Chan Lim, Sunwook Kim, and Yekwon Sunwoo's Piano Performance... Over 2 Hours of 'The Century's Ensemble'

Hyundai Motor Group Holds Unprecedented Memorial Concert for the 25th Anniversary of Jeong Joo-young's Passing... Chairman Eui-sun Chung Honors the Spirit of Challenge and Innovation
Four world-renowned pianists representing Korea took the stage. This was at the 25th anniversary memorial concert for Jeong Joo-young, the founder of Hyundai.Hyundai Motor Group announced on the 26th that it held the '25th Anniversary Memorial Concert for Jeong Joo-young in Asan: The Continuing...
| James choi
[New Book Introduction]

[New Book Introduction] "BTS and Squid Game Are Not Coincidences"… Testimonies of 12 People Who Designed the Hallyu Myth

New Book 'The Invisible Hand That Created Hallyu'… On-site Experts Reveal the Hidden Strategies and Behind-the-Scenes of K-Content Success
Behind the glamorous stage of K-content that has swept the world, there was a fierce struggle of invisible supporters. The new book 《The Invisible Hand That Created Hallyu》 reconstructs the history of Hallyu from the perspective of planners and practitioners who designed and supported the success,...
| James choi
The Future of K-Content as Painted by AI... CJ ENM Officially Launches 'AI Content Alliance'

The Future of K-Content as Painted by AI... CJ ENM Officially Launches 'AI Content Alliance'

The First Public-Private-Academic Cooperation Model in Korea... Opening the Era of 'AI Cinema' from Production to Distribution and Talent Development
CJ ENM announced on the 10th through a press release that it has launched the 'AI Content Alliance' in collaboration with AI small production companies and educational institutions to build an AI content industry ecosystem.
| Kim Ji-yeon