Jennie 'I Love You, My Seoul'...Kicking Off Activities as Honorary Ambassador for Seoul Tourism at Gyeongbokgung and Changdeokgung

Jennie of the group BLACKPINK has begun her official activities as an honorary ambassador for Seoul tourism, showcasing her beautiful looks throughout the city.

On the 16th, Jennie shared photos against the backdrop of Seoul's iconic landmarks along with a heartfelt message saying 'I Love You, My Seoul' on her social media.

Showcasing Korean Beauty at Gyeongbokgung and Changdeokgung

In the released photos, Jennie posed in various ways against the backdrop of Seoul's representative tourist attractions such as Gyeongbokgung, Changdeokgung, Seoul Forest, and Nodeul Island. She wore a unique black outfit that was both vintage and modern, creating a stunning harmony with the traditional palace architecture.

Jennie's styling has been praised for capturing both traditional Korean beauty and modern sensibility. Her appearance against the grand architectural beauty of the palace effectively showcased the charm of Seoul tourism.

Dreamy Atmosphere Blended with Media Art

In another photo, she created a dreamy atmosphere against the backdrop of a moon made from media art. This scene symbolically represents Seoul as a city where tradition and modernity coexist, enhanced by Jennie's unique sensibility, resulting in an even more impressive outcome.

Appointed as Honorary Ambassador for Seoul Tourism 2025

On the 29th of last month, the Seoul City and the Seoul Tourism Foundation appointed Jennie as the honorary ambassador for Seoul tourism 2025. Jennie is tasked with meeting the public through the Seoul tourism campaign video 'Absolutely in Seoul' and promoting the charm of Seoul to the world.

The appointment of global star Jennie as an ambassador is expected to inject new vitality into the Seoul tourism industry. Considering her massive overseas fanbase, the overseas promotional effect of Seoul tourism is anticipated to be significant.

BLACKPINK World Tour 'Deadline' Ongoing

Meanwhile, BLACKPINK, of which Jennie is a member, is currently on their world tour 'Deadline'. Starting from the main stadium of Goyang Sports Complex on the 5th and 6th of last month, they are continuing performances in 31 shows across 16 cities worldwide.

Even amidst her busy world tour schedule, Jennie's commitment to her role as an ambassador for Seoul tourism is receiving positive responses from fans and citizens alike.