Park Bo-gum Becomes the Model for Jeonggwanjang.. "Park Bo-gum's Reliable and Healthy Young Image Effectively Conveys the Brand's Core Message"

Park Bo-gum has teamed up with Jeonggwanjang.

KGC Ginseng Corporation officially announced on the 18th that it has selected actor Park Bo-gum as the new model for its health functional food brand Jeonggwanjang. This selection was made based on the judgment that Park Bo-gum's reliable and healthy young image can effectively convey the brand's core values of 'health (正)' and 'authenticity (情)' that Jeonggwanjang has emphasized for a long time.

The Jeonggwanjang side stated, "We expect Park Bo-gum's friendly and healthy image, loved by all ages, to revitalize the brand," and added, "We plan to continuously convey the message of 'a proper standard for health' through various marketing activities with Park Bo-gum in the future."

Through this selection, Park Bo-gum is set to begin his full-fledged model activities starting with the Jeonggwanjang TV advertisement airing from September 5. In the new advertisement, Jeonggwanjang will emphasize its technological prowess through the slogan, "Jeonggwanjang proves it. Scientifically."

Meanwhile, Park Bo-gum is actively participating in this year's Netflix series 〈When Life Gives You Tangerines〉, and the JTBC drama 〈Good Boy〉.