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[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' stars Global entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
The legendary rom-com “200 Pounds Beauty” is reborn as a K-animation after 20 years

The legendary rom-com “200 Pounds Beauty” is reborn as a K-animation after 20 years

Episode Company (CarrieSoft) to Launch Global IP Business in Full Force… A Major Project Aiming for “the Next K-Pop Demon Hunters”
The voice of “Hanna,” which swept theaters back in 2006, echoes again in animation beyond the passage of 20 years. On the 23rd, Episode Company announced that it secured the license for the legendary romantic comedy IP 〈200 Pounds Beauty〉 and has begun in earnest work on a global K-animation...
| Kim Ji-yeon
“So Good, So Good, So Good!” of “Project Hail Mary”

“So Good, So Good, So Good!” of “Project Hail Mary”

The film adaptation of Andy Weir’s acclaimed sci-fi novel of the same name, 〈Project Hail Mary〉, drew more than 76,000 viewers on its opening day in Korea—setting a new record for the best opening by a foreign film in 2026.
| Chua-young
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
[Culture&] 14 Million 'King's Affection' Park Ji-hoon Syndrome…Previous Works and Webtoons Also Making a Comeback

[Culture&] 14 Million 'King's Affection' Park Ji-hoon Syndrome…Previous Works and Webtoons Also Making a Comeback

With the success of the movie 'The King’s Affection', Park Ji-hoon’s previous works and the webtoon based on the story of King Danjong are creating a resurgence, especially among Gen Z.
Surpassing 14 Million 'The King’s Affection', the 'Park Ji-hoon Syndrome' Takes Over Theaters The movie 'The King’s Affection' has surpassed a cumulative audience of 14 million, marking a new milestone in Korean cinematic history.
| James choi
[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

Sales in Yeongwol jumped 35.7% in 4 weeks since release. Anticipated economic boom with the return of the tungsten producing 상동광산!
The movie '왕과 사는 남자' has become a blockbuster hit, changing the economic landscape of 'Yeongwol' The mega-hit of the movie '왕과 사는 남자' (hereafter referred to as KingAndTheMan) is driving an economic renaissance in Yeongwol, the main filming location.
| James choi
Return After 10 Months... KISS OF LIFE to Make a Comeback with New Album 'Who Is She' on April 6

Return After 10 Months... KISS OF LIFE to Make a Comeback with New Album 'Who Is She' on April 6

Focus on the comeback poster and mysterious silhouette/image poster revealed on the 17th Showcasing special love for fans by unveiling all album content precisely at '7:05 PM', signifying the debut date of July 5 Coming back about 10 months after releasing the mini-album last June... cementing success with trendy sensibilities
The girl group KISS OF LIFE is set to release their new album 'Who Is She' on April 6 and aims to solidify their public success after about 10 months. Fragmented face and flame heart... intriguing comeback poster According to their agency S2 Entertainment, KISS OF LIFE (Julie, Natti, Belle, Sky)...
| Seongchan Eol
Lee Jun-ho & Go Youn-jung to Appear at 'ASEA 2026'... A Joint Appearance of Rising Stars Shining Across Asia

Lee Jun-ho & Go Youn-jung to Appear at 'ASEA 2026'... A Joint Appearance of Rising Stars Shining Across Asia

A global music festival taking place on May 16 and 17 at Belluna Dome in Saitama, Japan Join multi-entertainer Lee Jun-ho, who crosses between singing and acting, and the intensely captivating Go Youn-jung from various genres Top-class artists like ATEEZ and ENHYPEN are set to light up the stage… Ticket sales began on the 16th.
The globally trending actors Lee Jun-ho and Go Youn-jung will take the stage at the global awards ceremony 'ASEA 2026', which K-pop fans worldwide are paying attention to. On the 18th, the organizing committee for the '3rd Asia Star Entertainer Awards 2026 (ASEA 2026)' announced that singer and...
| Seongchan Eol
Actress Choi Min-young Kicks Off Global Activities Ahead of ‘XO, Kitty’ Season 3 Release!

Actress Choi Min-young Kicks Off Global Activities Ahead of ‘XO, Kitty’ Season 3 Release!

Making her presence felt by attending major Hollywood events consecutively… Set to premiere on Netflix on April 2
Actress Choi Min-young is continuing her bold steps on the Hollywood stage ahead of the release of the popular Netflix series ‘XO, Kitty’ Season 3. She has been invited to major award ceremonies and parties, solidifying her position as a global rising star.
| Chua-young